B2C Growth Marketing Manager - FinTech Focus (m/f/d)

Bertelsmann; Berlin; Hybrid; EUR 55.000 - 85.000; Vollzeit

Zusammenfassung

Join a leading company as a B2C Growth Marketing Manager focused on fintech. You'll design and optimize campaigns to enhance user acquisition and engagement, working closely with cross-functional teams. This role offers the opportunity to impact marketing strategies in a flexible work environment.

Qualifikationen

• Minimum 3 years of experience in B2C marketing, preferably in FinTech or Tech.
• Strong analytical skills for optimizing campaign performance.
• Fluency in English required; German is a plus.

Aufgaben

• Design, implement, and optimize B2C campaigns for user acquisition.
• Manage campaign budgets and develop messaging for marketing funnels.
• Analyze and report on campaign performance using KPIs.

Kenntnisse

Data analysis

Communication

Campaign management

Storytelling

Organizational skills

Ausbildung

Degree in Marketing, Business Administration, or Economics

Jobbeschreibung

Everything we do, starts with you.Together with you, we build the most human-centric fintech. To enable everyone’s future financial growth.

We are looking for a
B2C Growth Marketing Manager – FinTech Focus (m/f/d)

(permanent, full-time)Join our team at our location in Berlin, Amsterdam and Stockholm - flexible working conditions available

Your tasks:

• Design, implement, and optimize B2C campaigns that drive both user acquisition and engagement across the entire customer journey.
• Own and manage campaign budgets, developing detailed campaign concepts and messaging tailored to each phase of the marketing funnel.
• Collaborate with internal and external stakeholders, coordinating meetings and workshops to ensure campaign alignment, timely execution, and cross-functional collaboration.
• Define and implement engagement strategies to ensure content resonates with our target audience and reflects their needs and preferences.
• Analyze and report campaign performance using clear KPIs, turning insights into actionable recommendations to continuously improve results.
• Work closely with cross-functional teams to identify target groups, recommend effective content formats, and drive consistent engagement across multiple channels.
• Regularly present campaign insights to stakeholders, sharing learnings and proposing strategic improvements.

Your profile:

• You have a degree in a relevant field such as Marketing, Business Administration, Economics or a related discipline

• You have at least 3 years of professional experience in B2C marketing, ideally within the FinTech, Tech or BNPL sector

• You are data-driven and capable of analyzing and optimizing campaign performance

• You possess strong organizational skills and a proactive approach

• You are experienced in storytelling and clear communication

• You have a hands-on mentality and ideally some experience in asset creation

• Fluency in English is a must, while German is a nice-to-have, but not mandatory