B2B Marketing CRM Manager

ORIENT EXPRESS; München; Vor Ort; EUR 70.000 - 85.000; Vollzeit

Zusammenfassung

A leading hospitality company is seeking a B2B CRM Manager in Munich to design and execute global CRM campaigns. This role involves managing campaign calendars, ensuring compliance with GDPR, and collaborating with various teams to enhance customer engagement. Ideal candidates will have 5-7 years' experience in the hospitality industry and expertise in CRM tools like Salesforce and Pardot.

Qualifikationen

• 5-7 years of experience in sales and marketing in Hospitality industry.
• Knowledge of sales segmentation, automation, and personalized communication.
• Proactive mindset to suggest improvements and influence CRM tool evolution.

Aufgaben

• Design and execute global CRM campaigns for B2B communications.
• Manage campaign send-out calendar and coordinate with content teams.
• Ensure campaigns comply with GDPR and privacy policies.

Kenntnisse

Sales

Marketing operational experience

Expertise in CRM tools

Analytical skills

Project management

Attention to detail

Clear communication

Flexibility

Ausbildung

Bachelor's degree in marketing or related fields

Tools

Salesforce

Pardot

Jobbeschreibung

Overview

The B2B CRM Manager is responsible for designing, executing and coordinating global CRM campaigns while enabling regions to adapt and personalize communications locally within a consistent framework. The role owns the campaign send-out calendar, ensuring smooth coordination with the Content Strategy Manager and other stakeholders across the campaign production chain. By providing templates, assets and operational guidance, the CRM Manager guarantees consistency in tone, brand, and compliance, while consolidating results to build a global view of customer engagement and behavior. This position is also a key contributor to the future evolution of CRM tools, driving more personalized and targeted communication across all B2B segments.

Campaign Management and Execution

• Prepare, set up and deploy selected global email campaigns, newsletters and automated journeys in Salesforce Account Engagement / Pardot.
• Provide customizable templates and assets for sales teams and regional offices, allowing local personalization of content while ensuring consistency with global standards.
• Own the campaign send-out calendar, coordinating with the Content Strategy Manager to secure content delivery timelines and ensure on-time execution.

Segmentation and Personalization

• Apply audience segmentation and personas (defined by the Data & Insights Manager) to ensure campaigns are targeted and relevant.
• Enable personalized content delivery both in centrally executed campaigns and in locally adapted versions.

Operational Compliance

• Ensure all campaigns respect GDPR and privacy policies (opt-ins, unsubscribes, permissions).
• Manage unsubscribe lists, opt-outs and consent tracking at campaign level.

Analytics and Optimization

• Track and report performance metrics of global campaigns (open rates, CTR, conversion, unsubscribes).
• Consolidate results from regional and local campaigns to provide a global view of customer behavior and propose improvements.

Tool Vision and Evolution

• Provide vision on the future evolution of the CRM tool to enable more personalized and targeted communication.
• Share inputs and requirements with the CRM tool owner and data teams to ensure system integration and continuous improvement.

Cross-Functional and One Team collaboration

• Work closely with all the B2B marketing, Events and Communications team to ensure all campaigns and marketing and communication assets respect the global guidelines.
• Contribute to smooth coordination across the full campaign production chain to guarantee a seamless customer experience and respect of deadlines.

Qualifications

• Bachelor‘s degree in marketing, business administration, digital marketing, data analytics or a related fields
• 5-7 years of experience in sales and marketing in Hospitality industry
• Sales, Marketing operational experience
• Knowledge of project management
• Expertise in CRM tools (Salesforce,AM Pardot or similar).
• Knowledge of sales segmentation, automation and personalized communication.
• Analytical skills to monitor, interpret and optimize campaign performance.
• Attention to detail to ensure sending are correct
• Clear communication skills to guide regions in adapting templates locally.
• Proactive mindset to suggest improvements and influence CRM tool evolution.
• Flexibility to balance execution with strategic input in a global context.

Additional Information

We are much more than a global leader. We are 330,000 women and men who put people at the heart of everything we do, and we are driven by an unbounded passion for service and a desire to exceed expectations. Joining Accor means embarking on a unique human adventure to invent the hospitality of tomorrow.

Your Accor experience begins now, so if you are up for a new challenge, and want to be a part of the best, then we want to hear from you!

Your information will be kept confidential according to EEO guidelines.