B2B Growth Marketer

eTraining Inc; Deutschland; Remote; EUR 51.000 - 69.000; Vollzeit

Zusammenfassung

A forward-thinking eLearning company is seeking a B2B Growth Marketer with expertise in lead generation and funnel optimization. This full-time remote position focuses on driving brand visibility and supporting course sales through data-informed multi-channel marketing efforts. The ideal candidate has strong project management skills and a track record in B2B marketing, especially in the eLearning sector. Opportunities for growth in title, compensation, and bonuses are available.

Leistungen

Paid training

3+ weeks of vacation annually

Covered travel expenses for company-related events

Qualifikationen

• 3-5+ years of B2B marketing experience, ideally in eLearning.
• Proven success in generating qualified leads and driving sales.
• Experience with account-based marketing and multi-channel outreach.

Aufgaben

• Own and manage the marketing funnel for high-quality lead generation.
• Manage paid media buying, ensuring ROI-positive ad spend.
• Research and ensure presence in platforms frequented by target audience.

Kenntnisse

Excellent English written and verbal communication skills

B2B marketing experience

Lead generation and funnel optimization

Expertise in building marketing funnels

Strong copywriting skills

Content strategy skills

Experience with HubSpot, Klaviyo

Ability to analyze key marketing KPIs

Tools

HubSpot Marketing Hub

Google Analytics

SEO best practices

Jobbeschreibung

About the Company:

eTraining Inc. is a forward-thinking eLearning company dedicated to delivering high-impact workplace safety training and certification programs. With over 14 years of experience, we help mid-to-large companies elevate their safety standards through engaging, effective online education. We operate as a fully remote team and take pride in our open, collaborative, and no-micromanagement culture, where motivated professionals are trusted to take ownership and drive results.

About the Role:

We are seeking a highly motivated, experienced B2B Growth Marketer with a strong background in lead generation and funnel optimization. This role is key to driving qualified leads, increasing brand visibility, and supporting course sales through multi-channel marketing efforts. The ideal candidate will thrive in a remote, entrepreneurial environment and excel at building scalable systems, collaborating cross-functionally, and using data to inform strategy.

This is a Full-Time remote position.

We are looking for a B2B Growth Marketer specifically with these requirements:

• Excellent English written and verbal communication skills.
• 3-5+ years of B2B marketing experience, ideally in eLearning, online training, or course-based businesses.
• Proven success in generating qualified leads and driving course/program sales.
• Expertise in building and optimizing full marketing funnels (lead magnets, landing pages, email flows).
• Proficiency with ABM (Account-Based Marketing) and multi-channel outreach.
• Strong copywriting skills for landing pages, email sequences, and conversion-focused content.
• Skilled in content strategy – including content calendars, blogs, LinkedIn, webinars, and SME-driven content.
• Hands-on experience with HubSpot Marketing Hub, Klaviyo, Google Analytics, LinkedIn, and SEO best practices.
• Familiarity with light website editing, CMS updates, and A/B testing tools.
• Comfortable analyzing and reporting on key marketing KPIs, campaign performance, and lead quality.
• A plus: experience using AI tools for content creation, SEO, or funnel optimization.
• Strong project management skills; able to take initiatives from strategy to execution with minimal oversight.
• Bonus: industry knowledge in safety training or certification.

Your responsibility will include (but not limited to):

• Own and manage the marketing funnel, developing lead magnets, landing pages, and email flows to attract and convert high-quality leads.
• Manage or directly execute paid media buying, and evaluate media buyers to ensure ROI-positive ad spend.
• Identify and recruit Subject Matter Experts (SMEs) to collaborate on authority-building content like blogs, webinars, and podcasts.
• Research and identify where our ICPs (VPs of Safety at mid-to-large companies) spend time online, and ensure our presence in those spaces.
• Take ownership of the marketing technology stack (HubSpot, Klaviyo, Google Analytics, etc.), ensuring smooth integration and accurate lead tracking.
• Lead conversion rate optimization efforts on key landing pages, crafting compelling copy, running A/B tests, and improving funnel performance.
• Regularly meet with sales and operations stakeholders to align on campaigns, monitor lead quality, and support course launch initiatives.
• Act as a strategic liaison between sales and operations to ensure marketing aligns with business needs and supports growth.
• Gather market feedback to inform campaign strategy and help shape new course development.

Growth Opportunities/Perks:

• Be the first dedicated marketer in a well-established, 14-year-old company – with full ownership over the marketing function.
• Huge potential for growth in title, compensation, and bonus opportunities as the business scales.
• Work in a collaborative, remote-first culture that values independence, trust, and results.
• Paid training and 3+ weeks of vacation annually.
• Covered travel expenses for company-related events or meetings.
• Flexibility in how you work – as long as you’re driving results, you’ll have room to manage your own schedule.
• The chance to make a real impact and grow alongside a company investing heavily in marketing for the first time.

This Position Is Perfect For You If…

You’re resourceful and solutions-oriented.

You love figuring things out, whether it’s optimizing a funnel, troubleshooting tech issues, or navigating new tools and strategies.

You communicate clearly and collaborate with ease.

You’re confident working cross-functionally with sales and operations, and you keep the team aligned through thoughtful communication.

You’re driven by results and always looking to improve.

You focus on outcomes, not just activity. You seek feedback, analyze performance, and continuously test and iterate to drive better results.

You’re highly independent and can self-manage.

You’re comfortable owning your role from end to end, managing your time, and consistently delivering without micromanagement.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!