B2B Content Marketing Strategist / AI Expert

Growmodo GmbH; Leverkusen; Vor Ort; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

An innovative firm is seeking a dynamic Content Marketing Strategist to lead B2B content efforts. In this fully remote role, you'll leverage AI tools to enhance content production and engage with a diverse, global team. Your expertise in copywriting and storytelling will be crucial in creating impactful content across platforms like LinkedIn and Instagram. With a focus on thought leadership, you'll help drive engagement and build brand authority while enjoying a supportive and inclusive company culture that values learning and growth.

Leistungen

Learning and Growth Opportunities

Fully Remote Work

Diverse, Global Team

Great Company Culture

Remote and In-Person Events

Qualifikationen

• Proven experience in B2B content marketing with a focus on thought leadership.
• Strong copywriting skills, especially for social media platforms.

Aufgaben

• Develop and implement content strategies aligned with business objectives.
• Create engaging articles and case studies to position the company as a leader.

Kenntnisse

B2B Content Marketing

Copywriting

AI Tools

Storytelling

Data-Driven Decision Making

Project Management

Communication Skills

Jobbeschreibung

At Growmodo, we help fast-growing companies by connecting them with global talent while supporting the careers of creative and tech professionals. We're driven by fostering growth, building strong relationships, taking ownership, and a passion for delivering a "WOW" experience daily. We are seeking a dynamic Content Marketing Strategist with a strong background in B2B content marketing, exceptional copywriting skills, and the ability to leverage AI tools to scale content production.

The Role

Working hours:

1. 6AM-3PM Central European Time
2. 1PM-10PM Asia / Manila
3. 11PM-8AM Central Standard Time

As a B2B Content Marketing Strategist / AI Expert at Growmodo, you will own the content efforts, shaping messaging strategies across platforms like LinkedIn, Instagram, and our website. You will leverage AI tools to maximize reach and impact, develop high-performing content to drive engagement, generate leads, and build brand authority. You will also represent Growmodo externally through podcasts and media appearances.

Key Responsibilities

1. Content Strategy and Development: Develop and implement a content strategy aligned with business objectives, focusing on design, development, and marketing themes relevant to our B2B audience.
2. Thought Leadership Content: Create articles, case studies, and opinion pieces to position Growmodo as an industry leader, targeting marketing managers, agency owners, and startup founders.
3. Copywriting and Content Creation: Produce engaging copy for various platforms, maintaining brand voice and adapting content to platform needs.
4. Content Scaling with AI: Use AI tools to enhance content output, streamline creation, and develop micro-content from long-form pieces.
5. Podcasts and Media Engagement: Represent Growmodo on podcasts and media outlets, sharing insights and thought leadership.
6. Content Calendar Management: Maintain a content calendar for consistent delivery.
7. Performance Analysis: Monitor content metrics and optimize strategies accordingly.

Must-Haves

• Proven B2B content marketing experience with thought leadership focus.
• Excellent copywriting and storytelling skills, especially for LinkedIn, Instagram, and lead magnets.
• Ability to scale content using AI tools.
• Experience engaging marketing professionals.
• Strong communication skills for media appearances.
• Data-driven decision-making skills.
• Ability to manage multiple projects and meet deadlines.
• Self-motivated, comfortable with remote work.

Nice-to-Haves

• Familiarity with design and development processes.

Why You'll Love Working Here

• Learning and Growth Opportunities: Mentorship, cross-training, and leadership development.
• Fully Remote Work: Work from anywhere.
• Diverse, Global Team: Collaborate with talented individuals worldwide.
• Great Company Culture: Inclusive, innovative, and supportive environment.
• Remote and In-Person Events: Virtual gatherings and in-person meetups.

Hear From Our Team

Nadia D., Talent Experience Manager: "I love working at Growmodo because of its strong growth culture..."

Miguel M., Client Relationship Manager: "It’s only been a few months since I joined Growmodo, but I’ve already learned so much..."

How to Apply

Click on the "Apply" button to start your application. Next steps include an interview, a trial task, and discussions with our team and CEO. Successful candidates will be onboarded accordingly.