(Associate) Programmatic Manager (all genders)

Reckitt; Heidelberg; Hybrid; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

Join a forward-thinking company as an Associate Programmatic Manager, where you'll shape digital media strategies for renowned consumer brands. This role offers the chance to work within an innovative In-House Media Trading team, focusing on the DACH & Nordics regions. You'll develop and execute campaigns that enhance brand awareness and engagement while collaborating with external agencies and internal teams. With a commitment to inclusion and career growth, this dynamic environment encourages you to grow your digital marketing expertise while making a significant impact on global campaigns.

Leistungen

Flexible Remote Work Options

Career Growth Opportunities

Inclusive Work Environment

Qualifikationen

• 3+ years of experience in digital media planning and buying.
• Strong understanding of DSPs and social platforms.

Aufgaben

• Define and execute digital strategies for campaigns.
• Analyze performance data and present results to stakeholders.

Kenntnisse

Paid Social Campaigns

Programmatic Buying

Search Campaigns

Stakeholder Management

Analytical Skills

Digital Marketing Expertise

Tools

DV360

The Trade Desk

Google Ads

GA4

DoubleVerify

Jobbeschreibung

We are Reckitt, home to the world's best-loved and trusted hygiene, health, and nutrition brands. Our purpose is to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. Join us in our fight to make access to high-quality hygiene, wellness, and nourishment a right, not a privilege.

Marketing

Marketing is central to Reckitt. We pride ourselves on our unique approach to driving growth for some of the world's most loved health, hygiene, and nutrition brands. Our purpose motivates us to craft distinctive communications throughout the consumer funnel, aiming for category growth and societal impact. With extensive media and digital teams embedded across the organization, we measure both our business and societal impact. Our global teams lead brand strategy, guardianship, and innovation, working closely with R&D, while local marketing teams focus on regional goals in partnership with Sales. With a community of 2,500 marketers and a leading Marketing Academy, your opportunities for growth and skill development are vast.

About the role

Looking to make your mark with some of the world’s biggest consumer brands? As our (Associate) Programmatic Manager, you will shape our digital media strategy, developing and executing campaigns that enhance brand awareness, engagement, and sales. This role offers hands-on experience with leading global consumer products.

The team

This position is within Reckitt's In-House Media Trading team, 'Applied Media Science,' responsible for global digital media planning and activation. The role focuses on the DACH & Nordics regions, based in Heidelberg with flexible remote work options. We collaborate with external agencies and internal teams to ensure best practices, share learnings, and drive growth.

Your responsibilities

• Campaign & Account Management
• Define digital strategies with media & brand teams, recommending channel use to meet business goals.
• Plan, execute, and optimize campaigns across social, programmatic, e-retailer, and search platforms.
• Implement global best practices and collaborate on test and learn initiatives.
• Analyze performance data, provide insights, and recommend improvements.
• Present results to stakeholders and lead performance meetings.
• Educate teams on digital media benefits and practices.
• Stay updated on industry developments and testing opportunities.
• Share results and case studies with wider teams.

The experience we're looking for

• Minimum 3 years’ hands-on experience in planning and buying paid social, programmatic, and/or search campaigns.
• Strong understanding of DSPs (DV360, TTD, Amazon), social platforms (Meta, TikTok), and search (Google Ads, Bing).
• Knowledge of tech platforms like CM360, DoubleVerify, GA4.
• Excellent stakeholder management and communication skills.
• Desire to grow digital marketing expertise and become a subject matter expert.
• Strong organizational skills, ability to prioritize, and experience managing junior team members.
• Analytical mindset with the ability to interpret data and develop actionable insights.
• Experience in team leadership and cross-channel collaboration.
• Self-motivated, flexible, proactive, and fluent in English.

What we offer

We prioritize inclusion and support our employees through various initiatives, benefits, and share plans. We value potential and experience equally and consider all qualified applicants without discrimination. Join us to grow your career in a supportive, dynamic environment.