Associate Director, Marketing (EMEA)

TN Germany; Hamburg; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

An established industry player is seeking an Associate Director of Marketing to lead their EMEA strategy from Hamburg. This pivotal role involves developing comprehensive marketing strategies, managing a high-performing team, and engaging deeply with the gaming community. The ideal candidate will have extensive experience in brand management and a passion for the gaming industry. You'll drive innovation and brand positioning while collaborating with internal and external partners. If you're ready to make a significant impact in a dynamic environment, this is your chance to shine!

Qualifikationen

• 10+ years in marketing with senior management experience.
• Experience in the gaming industry is required.

Aufgaben

• Develop and execute marketing strategies for EMEA.
• Lead a regional marketing team and manage budgets.
• Engage with gaming communities and oversee brand consistency.

Kenntnisse

Marketing Strategy

Brand Management

Digital Marketing

Team Leadership

Communication Skills

Project Management

Market Analysis

Community Engagement

Ausbildung

Bachelor's Degree in Marketing or related field

MBA or equivalent preferred

Jobbeschreibung

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Associate Director, Marketing (EMEA), Hamburg

Client: Razer

Location: Hamburg, Germany

Job Category: Other

EU work permit required: Yes

Job Reference: 454b952037d4

Job Views: 1

Posted: 05.05.2025

Expiry Date: 19.06.2025

Job Description:

Job Responsibilities :

• Develop and execute the overall marketing and business development strategy for Razer across the EMEA region.
• Deeply understand the gaming community, youth, and millennials in the EU to shape messaging and brand positioning.
• Lead and develop a regional marketing team, collaborating with internal and external partners to create and implement comprehensive GTM strategies.
• Strengthen brand presence, foster innovation-led differentiation, increase product consideration, and drive profitable revenue growth.
• Ensure brand consistency and act as the brand guardian.
• Strategize and implement marketing plans supporting sales and revenue objectives.
• Monitor and analyze marketing initiatives using KPIs and ROI metrics to optimize campaigns and inform strategic decisions.
• Develop and execute marketing and PR strategies focusing on the UK, France, and Germany.
• Align retail channel strategies and regional targets with sales leadership.
• Coordinate retail product launches and manage budgets effectively.
• Collaborate with agencies to achieve regional marketing, community engagement, and PR goals.
• Oversee social media and esports activations in line with regional requirements.
• Lead a 'For Gamers. By Gamers.' mindset, leveraging data and insights to acquire and retain customers.
• Engage with gaming communities through digital platforms, communicating Razer's values and products effectively.
• Negotiate with vendors for pricing and services related to marketing and creative efforts.
• Manage co-marketing activities and partnerships.
• Research and analyze market, technological, and demographic trends to identify opportunities and mitigate risks.
• Gather and prioritize product and functional requirements to support product development.
• Build and empower a high-performing marketing team, fostering a strong organizational culture aligned with Razer’s values.
• Act as a customer and brand advocate, exemplifying company commitment to customer-first principles.

Pre-Requisites :

• 10+ years in marketing, including at least 3 years in a senior management role overseeing large teams and complex brand/distribution environments.
• Experience managing brand strategy, media, digital/ecommerce, social media, and creative development.
• Excellent communication skills, storytelling ability, and cross-cultural relationship management.
• Agile, strategic, and creative thinker with an entrepreneurial mindset.
• Highly organized, capable of managing multiple projects under tight deadlines.
• Experience in the gaming industry required; consumer electronics experience preferred.
• Proven track record managing marketing budgets and teams, with familiarity in retail and digital channels.
• Experience with product launches and events, especially in the UK, Germany, and France markets.

Are you game?