Associate Director Brand Marketing & Media (m/f/d)

Redcare Pharmacy; Köln; Hybride; EUR 120 000 - 170 000; Plein temps

Avantages offerts par ce poste

Urban Sports Club

EU Remote Work

Mental Health support

Training & development

30 days vacation

Résumé du poste

Redcare Pharmacy in Germany seeks an Associate Director Brand Marketing & Media to lead brand positioning and media strategy across six markets. You will unite eight specialists and drive a unified cross-country approach.

You will convert brand strategy into an integrated, measurable media plan across TV, programmatic and social, with strong governance and data-driven decision making. English at C1 is essential; German is a plus, and Cologne office attendance at least once a week is expected.

Qualifications

• Senior brand management experience in a multi-market setting.
• Data-driven marketer with ability to link brand investment to business outcomes.
• Experience leading and developing cross-market teams in consumer/digital businesses.

Responsabilités

• Own and further develop brand positioning across six markets.
• Build and steer cross-market brand media plan, including TV, programmatic and social.
• Lead a team of eight specialists and establish clear responsibilities and operating model.
• Apply brand tracking and marketing mix modelling to improve media mix and impact.
• Establish governance routines across markets and channels for transparency.

Connaissances

Senior brand management

Multi-market leadership

Media planning

Data-driven decision making

English proficiency (C1)

Outils

Brand tracking tooling

Marketing mix modelling

Incrementality analysis

Description du poste

Associate Director Brand Marketing & Media (m/f/d)

• Full-time

About Redcare Pharmacy

As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today.

About the role

As Associate Director Brand Marketing, you will take ownership of Redcare Pharmacy’s brand positioning and brand media strategy across our six markets. Reporting directly to the Director Marketing, you will bring together an established team of eight specialists and create a unified way of working across countries, channels and areas of expertise.

This newly created leadership role is not about rebuilding a function from the ground up. The expertise is already in place – your mandate is to connect it, provide direction and turn our brand strategy into an integrated, measurable cross-market media plan. TV, programmatic and social are equally important parts of the remit.

About your tasks

• Own and further develop Redcare Pharmacy’s brand concept and positioning, ensuring consistency across six markets, channels and customer touchpoints.
• Build and steer the cross-market brand media plan, including budget allocation and phasing across TV, programmatic and social.
• Lead, develop and connect a team of eight specialists, establishing clear responsibilities and an effective operating model across country and channel expertise.
• Continuously improve the media mix by applying brand tracking, marketing mix modelling and incrementality insights, linking brand investment to measurable business impact.
• Establish effective planning and governance routines across markets and channels, enabling transparent decisions, shared learnings and continuous optimization.

About you

• You bring senior brand and media experience from a multi-market, data-driven organization, ideally within e-commerce, online retail or another consumer-focused digital business.
• Deep knowledge of TV, programmatic and social media enables you to challenge plans, guide in-house specialists and manage external agencies confidently.
• Your track record includes leading and developing experienced teams while bringing previously separate capabilities into a shared structure.
• Brand investment is something you connect to commercial outcomes, using data and measurement to support decisions rather than relying on reach and awareness alone.
• English proficiency at C1 level or above is essential; German is an advantage but not required. You are also able to work from our Cologne office at least once a week.

About your benefits

In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits:

• Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.
• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - including up to 20 days a year anywhere in the EU.
• Mental Health: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
• Vacation: 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take unpaid vacation of up to 10 days (after one year working with us).