App Marketing Manager (m/w/d)

Scout24 Holding GmbH; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Join a leading company as an App Marketing Manager, where you will drive operational initiatives and optimize international performance marketing campaigns. Collaborate with cross-functional teams to elevate app activities and manage large marketing budgets. This role requires a strong background in app advertising and exceptional communication skills.

Qualifikationen

• 5+ years’ experience with a strong emphasis on app advertising.
• Proven track record of running and scaling campaigns across multiple European markets.

Aufgaben

• Own Paid User Acquisition for apps in several core markets.
• Conduct analyses of app marketing performance and provide status updates.

Kenntnisse

Communication

Stakeholder Management

Analytical Skills

Ausbildung

Bachelor’s or Master’s degree in Marketing

Bachelor’s or Master’s degree in Economics

Bachelor’s or Master’s degree in Business

Bachelor’s or Master’s degree in Social Sciences

Bachelor’s or Master’s degree in Psychology

Bachelor’s or Master’s degree in Computer Science

Bachelor’s or Master’s degree in Data

Tools

AppsFlyer

Adjust

Firebase

Branch

GA4

Mixpanel

Amplitude

Jobbeschreibung

A career driven by you . Join AutoScout24 Group and experience life in the fast lane . We’re not just leading the market ; we’re creating it. We’re constantly innovating , evolving and transforming things for our customers . We’re driven , ambitious and determined to do our best work , together . For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves , join our international community .

As an App Marketing Manager you will drive operational initiatives, such as running and optimising international performance marketing campaigns ; a dditionally, you will contribute to various strategic topics that will elevate AutoScout24’s app activities to new levels.

What you'll do:

• Own Paid User Acquisition for apps in several core markets.
• Optimise and scale app campaigns across our existing ad channel portfolio. Implement tests in both new and existing channels using testing framework.
• Conduct analyses of app marketing performance, provide status updates on ongoing campaigns.
• Engage in cross-functional collaboration with teams in marketing, analytics, growth, and design, as well as with various external partners.
• Support routine tasks like market research, competitor analysis, targeting strategies, accounts maintenance, ad copy management, and creative production.

What you'll bring:

• 5+ years’ experience with a strong emphasis on app advertising.
• Proven track record of running and scaling campaigns across multiple European markets; expertise in North American markets is a plus.
• Experience in managing and executing large marketing budgets.
• Expertise in major ad networks, including Apple Search Ads, Snap, Meta, X, TikTok, Google ACI, among others. Familiarity with DSPs is beneficial.
• Proficiency in one or more Mobile Measurement Platforms (MMP), such as AppsFlyer, Adjust, Firebase, or Branch. Familiarity with GA4, Mixpanel, Amplitude, or other product analytics and ASO tools is a plus.
• Exceptional communication skills in both spoken and written English; additional languages are a plus. Ability to present ideas and findings with clarity and excel in stakeholder management.
• A Bachelor’s or Master’s degree in Marketing, Economics, Business, Social Sciences, Psychology, Computer Science, or Data, providing a solid theoretical foundation.
• Bonus points: Background in the automotive industry.

A culture of growth

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.

For a career where you can drive our business and shape your future, apply now.

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