App Growth Manager – Drive App Growth Performance

Tradedoubler; Berlin; Hybrid; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Appiness, part of Tradedoubler Group, is hiring a mid–senior App Growth professional to own and scale performance-driven UA campaigns from our hybrid offices in Berlin/Munich/London. You will drive CPI/CPA targets, allocate budgets across publishers, and maximise ROAS across the supply ecosystem.

You’ll collaborate with supply and clients, negotiate placements, test new sources, and rely on MMP data to optimize attribution and incrementality.

Qualifikationen

• 5+ years in mobile app user acquisition
• Experience at an app agency, brand, or MMP (Adjust / AppsFlyer or similar)
• Strong understanding of the mobile growth ecosystem
• Hands-on experience managing publisher / traffic source relationships
• Deep performance mindset (CPI / CPA / ROAS driven)
• Highly analytical and commercially sharp
• Proactive and ownership-driven

Aufgaben

• Manage and scale high-performance UA campaigns that drive profitable user growth (CPI / CPA targets)
• Allocate budgets intelligently across publishers and traffic sources
• Continuously optimise towards incrementality and quality
• Maximise ROAS and post-install performance
• Own Campaign Performance: manage budgets and optimise daily based on KPIs
• Build strong relationships with publishers and traffic partners
• Negotiate placements, volumes, and pricing
• Push partners for performance improvements
• Test new traffic sources continuously
• Unlock scale where others can’t
• Act as Growth Partner to Clients: understand client goals and align strategy
• Provide clear performance insights and recommendations

Kenntnisse

Jobbeschreibung

App Growth | User Acquisition | Client Management| Europe: Appiness's main office is in Amsterdam but you can work from any of our offices in Berlin /Munich/London. Hybrid | Mid–Senior Level

We are not hiring a campaign executor. We are hiring a performance driver. Appiness is an AI-powered App Growth Partner turning app users into shoppers. We deliver incremental, accountable post-install growth. Not cheap installs. Now we are looking for the person who will own and scale campaigns performance across our supply ecosystem. This role is for someone who understands user acquisition — and knows how to make it profitable.

Main Responsibilities

Your Mission

Manage and scale high-performance UA campaigns that:

• Drive profitable user growth (CPI / CPA targets)
• Allocate budgets intelligently across publishers and traffic sources
• Continuously optimise towards incrementality and quality
• Maximise ROAS and post-install performance

You own performance. Fully.

What You Will Do

Own Campaign Performance

• Manage brand budgets across multiple publishers and traffic sources
• Optimise campaigns daily based on CPI / CPA / post-install KPIs
• Shift budgets aggressively towards top-performing sources
• Identify and scale winning channels

No “set and forget.”

No tolerance for inefficient spend.

Work Directly with Supply

• Build strong relationships with publishers and traffic partners
• Negotiate placements, volumes, and pricing
• Push partners for performance improvements
• Test new traffic sources continuously
• Unlock scale where others can’t
• Work with MMP data (Adjust / AppsFlyer or similar)
• Understand attribution, incrementality, and post-install signals
• Iterate fast

Act as a Growth Partner to Clients

• Understand client goals and business models
• Align campaign strategy with growth objectives
• Provide clear performance insights and recommendations
• Be accountable for results — not just delivery

How Success Is Measured

• Hitting and beating CPI / CPA targets
• Strong post-install performance (LTV / ROAS)
• Efficient budget allocation across sources

We care about performance.

We care about profitability.

We do not care about vanity metrics.

Drive profitable user growth (CPI / CPA targets)

Allocate budgets intelligently across publishers and traffic sources

Continuously optimise towards incrementality and quality

Maximise ROAS and post-install performance

You own performance. Fully.

Your profile

Who You Are

• 5+ years in mobile app user acquisition
• Experience at an app agency, brand, or MMP (Adjust / AppsFlyer or similar)
• Strong understanding of the mobile growth ecosystem
• Hands-on experience managing publisher / traffic source relationships
• Deep performance mindset (CPI / CPA / ROAS driven)
• Highly analytical and commercially sharp
• Proactive and ownership-driven

You are not reactive.

You are not waiting for instructions.

You are not afraid to make decisions.

Not For

• Junior campaign managers
• Pure account managers
• Brand marketers without performance experience
• General digital marketing profiles
• Anyone without deep app UA knowledge

Why us?

Why This Role Matters

Campaign performance is at the core of Appiness. Your impact is direct: Client results | Revenue quality| Scalability of the business| Reputation in the market This is not a maintenance role. It is ownership of performance. If you are someone who knows how to drive app growth — and wants real impact — we should talk.

Company Description

As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth.

appiness.net | tradedoubler.com

About us

Tradedoubler is a global partner marketing network that has been facilitating connections between result-driven brands and publishers worldwide for more than 25 years. We operate in 90+ markets across the globe and house over 2,000 brands and 180,000 publishers in our network. Our awesome teams are located across our 15 offices in Europe and Australia.In addition to Tradedoubler's core Partner Marketing business, we offer digital marketing solutions across the entire customer journey, including App marketing (Appiness), influencer marketing (Metapic), lead generation campaigns (Leadslab), & SaaS solutions (Grow by Tradedoubler). Tradedoubler was founded in 1999 in Stockholm, Sweden by Martin Lorentzon & Felix Hägnö, and has been listed on the Stockholm Stock Exchange since 2005. One of our strong beliefs at Tradedoubler is that our success stems from adhering to our core values: Make it Happen, Stay Curious, & Achieve Together. Appiness-Claudia-Berlin