AI-Native Founding GTM Lead

Clera Labs, Inc.; München; Hybrid; EUR 95,000 - 105,000; Full time

Job summary

Clera Labs, Inc. is seeking the first commercial hire to define go-to-market strategy and build the sales function from the ground up in Europe.

You will lead demand generation, own the full B2B sales cycle, and collaborate with product and engineering to shape the roadmap. This hybrid role is based in Munich, Germany, with four on-site days per week.

Qualifications

• 3+ years of relevant go-to-market or SaaS sales experience.
• Experience owning the full B2B sales cycle and building or scaling a sales team.
• Experience generating top-of-funnel demand through events, content, or webinars.
• Fluency in German and English; comfortable using AI tools daily.

Responsibilities

• Develop go-to-market and pricing strategy while building the sales organization.
• Generate demand through events, content marketing, and webinars.
• Manage the full sales cycle, from introductory calls and lead qualification through deal closure.
• Partner with product and engineering teams to coordinate customer handoffs and share market insights that inform the roadmap.

Skills

Go-to-market strategy

Sales leadership

Full sales cycle

Demand generation

AI tools usage

B2B SaaS sales

German and English fluency

Tools

Excel

PowerPoint

Sales decks

White papers

Job description

About the Role

As the first commercial hire at an early-stage regulatory compliance software company, you will own go-to-market strategy and build the sales function from the ground up. Your work will shape how the platform reaches manufacturers and retailers across Europe.

What You'll Do

• Develop go-to-market and pricing strategy while building the sales organization.
• Generate demand through events, content marketing, and webinars.
• Manage the full sales cycle, from introductory calls and lead qualification through deal closure.
• Partner with product and engineering teams to coordinate customer handoffs and share market insights that inform the roadmap.

What We're Looking For

• Three or more years of relevant experience, including software or SaaS sales.
• Experience owning the full B2B sales cycle and building or scaling a sales team, ideally from an early-stage or growing organization.
• Experience generating top-of-funnel demand through events, content, or webinars.
• Comfort using AI tools daily to improve your workflow.
• Working knowledge of Excel, PowerPoint, sales decks, and white papers.
• Fluency in German and English.
• B2B SaaS experience is relevant; LegalTech or RegTech experience is a plus. Marketing or creative skills, such as video production, are also beneficial.

Compensation & Benefits

Base salary: €95,000 to €105,000 annually. Visa sponsorship is not available.

Location

Hybrid, based in Munich, Germany, with four days per week on-site.