Ad Strategy Manager

Stillfront; Köln; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player is seeking an Ad Strategy Manager to enhance ad monetization strategies across a diverse game portfolio. This role involves collaborating with game teams to optimize ad placements, develop innovative monetization strategies, and leverage data analytics for performance improvements. You'll work in a dynamic environment that values creativity and teamwork, contributing to a globally recognized product that engages millions of players. If you're passionate about gaming and have a knack for driving revenue through strategic ad operations, this opportunity is perfect for you!

Leistungen

Flexible working hours

Comprehensive benefits package

Collaborative work environment

Dynamic work atmosphere

Qualifikationen

• 3+ years of experience in mobile ad monetization or ad strategy, preferably in gaming.
• Strong knowledge of mediation platforms and ad networks.

Aufgaben

• Develop and execute ad monetization strategies to increase ad revenue.
• Collaborate with game studios to align ad strategy with user experience.

Kenntnisse

Mobile Ad Monetization

Ad Operations

Data Analytics

Negotiation Skills

Problem-Solving

Communication Skills

Leadership Skills

Tools

IronSource

LevelPlay

MAX

AdMob

JIRA

Google Data Studio

Looker

Jobbeschreibung

The Ad Strategy Manager will join the core Ad Monetization Hub and collaborate closely with franchise game teams to deploy optimal ad monetization strategies and best practices that enhance retention and drive long-term growth objectives. In addition, work with the marketing, data and platforms teams to develop engagement and monetization strategies for individual games and the entire Stillfront game portfolio.

YOUR MISSION

1. Develop and execute ad monetization strategies to increase ARPDAU and overall ad revenue.
2. Identify new monetization opportunities, like innovative ad formats, direct deals, and hybrid ad strategies.
3. Leverage ad performance data and A/B testing to identify high-impact optimizations.
4. Establish and maintain KPIs for ad revenue performance, regularly reporting findings and strategic recommendations.
5. Work closely with game studios to align ad strategy with user experience and player engagement.
6. Partner with engineering teams to implement and test new ad placements and mediation settings.
7. Collaborate with UA & product teams to ensure a balanced approach between ads and IAP.
8. Stay updated on industry trends, best practices, and emerging technologies to continuously innovate and improve our products.

YOUR BACKSTORY

1. 3+ years of experience in mobile ad monetization, ad operations, or ad strategy (gaming industry preferred).
2. Strong knowledge of mediation platforms (e.g., IronSource / LevelPlay, MAX, AdMob), ad networks, and mobile game genres.
3. Proficiency in identifying ad opportunities through A/B testing additional ad placements, segmentation rules, and ad formats, supported by data analytics.
4. Proven track record of increasing ad revenue through strategic optimizations.
5. Ability to analyze large datasets and translate findings into actionable revenue-driving strategies.
6. Strong negotiation and relationship management skills with ad networks and partners.
7. Self-starter with a proactive and problem-solving mindset.
8. Familiarity with JIRA, Google Data Studio, Looker.
9. Excellent analytical skills with the ability to interpret data & translate insights into actionable plans.
10. Effective communication and leadership skills, with the ability to collaborate across teams and influence stakeholders.
11. Passion for gaming and a deep understanding of player motivations and preferences.

Competitive salary and comprehensive benefits package.

Work in a dynamic environment with high exposure to a wide variety of genres, diversified products, and ad strategies. Flexible working hours and a supportive, collaborative work environment. Opportunity to work with a talented team of professionals and make a significant impact on a globally recognized product.

How to Apply

Please submit your resume and cover letter outlining your relevant experience and why you are interested in joining Stillfront. We look forward to hearing from you!

Stillfront Group is a global gaming company. We develop a wide range of digital games that attract over 50 million players each month. From well-established franchises like Supremacy, Big Farm, and BitLife to niche games, we span many different genres, including strategy, simulation, RPG and action, and casual and mash-up games. We believe gaming can be a force for good. And we want to create a gaming universe that is digital, affordable, equal, and sustainable. So, we focus on developing games that are all about having a rewarding hobby, a great social experience, or a strategic challenge.