Acquisition Copywriter (m/f/d)

Usercentrics; München; Hybrid; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

An established industry player is seeking a talented Acquisition Copywriter to join their dynamic Demand Gen team. This role offers the exciting opportunity to craft compelling marketing copy that drives customer acquisition and engagement. You will collaborate with creative content and PPC strategists to develop conversion-focused messaging across various platforms. If you have a knack for creating engaging headlines and persuasive content that resonates with audiences, this is the perfect chance to make a significant impact in a vibrant and inclusive workplace. Your creativity will help shape the future of privacy-led marketing in a fast-growing, diverse team.

Leistungen

Flexible working hours

Hybrid working

Workcations

Personal development budget

Job-related language courses

Regular team events

Qualifikationen

• 2-3 years of experience in demand generation or performance marketing.
• Strong portfolio showcasing ads, landing pages, and emails.

Aufgaben

• Craft clear, compelling copy for landing pages and paid ads.
• Work closely with Demand Gen and Product Marketing teams.

Kenntnisse

Copywriting

Demand Generation

Performance Marketing

Creative Thinking

B2B SaaS Writing

Attention to Detail

Communication Skills

Ausbildung

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Journalism

Tools

LinkedIn Ads

Google Ads

Meta Ads

Figma

Jobbeschreibung

Location

Hybrid in Munich (minimum of 2 days a week from the office)

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

We’re looking for a Acquisition Copywriter to craft compelling, high-impact marketing copy that fuels our demand generation and customer acquisition campaigns. Your words will engage, persuade, and convert, shaping how our brand communicates across landing pages, paid ads, emails, and acquisition campaigns.

Sitting within the Demand Gen team, you will work closely with our creative content and PPC strategists to deliver conversion-driven messaging that speaks directly to our audience based on past campaign and market insights. Your core focus will be writing copy that makes people take action throughout the funnel – but in a fun, creative, and relevant way!

If you have a talent for crafting scroll-stopping headlines, sharp ad copy, and engaging landing pages that drive actions—this role is for you.

Your Tasks

Developing high-impact, acquisition-driven content:

• Craft clear, compelling, and conversion-focused copy for landing pages, paid ads (LinkedIn, Google, Meta, Reddit), email sequences, and acquisition campaigns.
• Develop creative and persuasive messaging angles that resonate with our target audience.
• Adapt messaging for different formats and channels while maintaining a consistent brand voice.

Partner with Marketing & Demand Gen teams:

• Work closely with Demand Gen, Product Marketing, and Web Experience teams to align copy with campaign goals.
• Use data and insights from customer research, ad performance, and audience behavior to refine messaging.
• Ensure consistency in tone and messaging across other omnichannel channels like offline Events and Partner Marketing.

Drive brand messaging & creativity:

• Bring bold, creative ideas to campaign messaging that differentiates our brand.
• Find fresh angles and emotional triggers that capture attention and spark engagement.
• Ensure the copy aligns with brand positioning, voice, and strategic goals.

You Bring

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2-3 years of experience writing for demand generation, performance marketing, or marketing campaigns.
• Strong portfolio showcasing ads, landing pages, emails, and acquisition-driven copy.
• Intuition to turn messaging goals into creative copies that make the target audience take a second look, laugh, nod, and even better – click!
• Ability to think outside the box, draw inspirations from daily life, and find creative angles that appeal to the target audience’s collective pain points, memories, or experiences.
• 1-2 years experience writing for B2B SaaS or high-growth tech companies.
• Familiarity with the basics of demand generation, PPC, email marketing, social media, and content marketing.
• Experience with advertising platforms like LinkedIn Ads, Google Ads, Meta Ads, or others is a plus.
• Experience in content design and familiarity with Figma are a plus.
• Strong organizational skills with the ability to juggle multiple projects, meet deadlines, and prioritize tasks effectively.
• Exceptional attention to detail ensures all content is polished, error-free, and aligned with the brand’s tone and messaging.
• Great communication skills to align expectations, facilitate cross-collaboration, and propose ideas and solutions.
• Language Proficiency: Strong command of the English language with excellent grammar, syntax, and persuasive writing skills. (Native/C2 level preferred)

Portfolio submission is required with application.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why join Usercentrics?

• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together.
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally.
• Get involved! We have plenty of initiatives and love to see people from all departments enthusiastically participating and shaping our future together in different cross-department projects.
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy).
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online.
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being.