Account Executive (all genders)

Serrala Group GmbH; Deutschland; Remote; EUR 70,000 - 110,000; Full time

Job summary

Serrala Group GmbH in Germany (Remote) seeks an Account Executive to drive new business and manage the full sales cycle from prospecting to contract closure. The role requires fluent English and German, strong presentation skills, and the ability to collaborate with cross-functional teams to win complex deals.

You will own customer lifecycle communications, build a robust pipeline, and forecast revenue while traveling up to 40% of your time.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field or an equivalent commercial apprenticeship.
• Proven track record in new business acquisition and closing deals.
• Experience selling complex solutions to enterprise customers.

Responsibilities

• Owns customer lifecycle communications and stakeholder coordination across sales stages.
• Proactively identify and qualify new sales leads and opportunities.
• Manage the full sales cycle from initial contact to proposal and contract closure.
• Build and maintain a robust sales pipeline achieving quotas and revenue targets.
• Conduct product demonstrations and presentations tailored to client needs.
• Lead negotiations of commercial terms and pricing with prospects.
• Monitor market trends and competitor activities to identify opportunities.
• Collaborate with marketing, pre-sales, and legal for a smooth onboarding process.

Skills

Hunter mindset

Prospecting

Negotiation

Presentation skills

Stakeholder communication

Travel readiness

Education

Bachelor's degree in Business Administration / Marketing / Communications or related field

Tools

CRM systems

Job description

Account Executive (all genders)

Datum: 15.10.2026

Location:Germany (Remote)

Language(s):English (C1) and German (B2)

Serrala is the global leader in finance process automation. For over 40 years, we have been advancing the office of the CFO with our award-winning suite of finance automation applications.

Our solutions streamline all working capital-related processes, including Order to Cash, Procure to Pay, Cash Flow Management, and Treasury, across both cloud and SAP environments.

Our 10+ hubs across Europe, North America, and India support over 2,800 clients worldwide, reflecting the trust we've built with a diverse global community.

Join us as we lead the future of finance automation!

About the Team

Sales enables business growth by acquiring new customers, expanding existing customer relationships, and delivering sustainable revenue across the beginning of the customer lifecycle. The Account Executive focuses on proactively generating and closing new business opportunities within a designated territory or industry vertical. This role manages the entire sales cycle from prospecting to contract negotiation, acting as the primary point of contact for potential clients. The ultimate goal is to achieve sales targets and contribute directly to the company's expansion.

Your daily tasks

• Customer Lifecycle Ownership - Owns customer communication, stakeholder coordination and effective handovers within the assigned phase of the customer lifecycle.
• New Business Development - Proactively identify and qualify new sales leads and opportunities through various channels, including cold calling, networking, and strategic outreach.
• Sales Cycle Management - Independently manage the full sales process from initial contact and needs analysis to solution presentation, proposal development, and deal closure.
• Pipeline Management - Build and maintain a robust sales pipeline to ensure consistent achievement of sales quotas and revenue targets.
• Customer Engagement - Conduct compelling product demonstrations and presentations tailored to the specific needs and challenges of prospective clients.
• Contract Negotiation - Lead negotiation of commercial terms, pricing, and contractual agreements with prospects to secure profitable new business.
• Market Intelligence - Monitor market trends, competitor activities, and customer feedback to identify new opportunities and inform sales strategies.
• Stakeholder Collaboration - Work closely with internal teams such as marketing, pre‑sales, and legal to develop effective sales strategies and ensure a smooth customer onboarding process

Decision making responsibility

• Reporting & Forecasting - Accurately forecast sales activity and revenue achievement, and maintain detailed records of all sales activities in the CRM system.
• Prioritization & Strategy - Independently prioritize sales activities and target accounts to maximize efficiency and focus on the most promising opportunities.
• Solution-Oriented Judgment - Make informed decisions on how to best position products and services to meet prospect needs and overcome objections during the sales process.
• Accountability - Take full ownership of the sales cycle and personal sales targets, demonstrating initiative and persistence to achieve results.
• Escalation - Determine when to elevate complex commercial or technical issues to senior management or relevant internal departments to ensure timely resolution.
• Negotiation & Opportunity Management - Lead discussions and commercial negotiations within approved authority levels, determining appropriate actions to advance opportunities and achieve successful outcomes

What makes you excel in this position

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field is often preferred.- Alternatively, a completed commercial apprenticeship or equivalent vocational training.
• Professional background in a sales role focused on new business acquisition, often referred to as a 'hunter' role.
• Proven track record of successfully managing complex sales cycles and closing deals with new customers.
• Experience using CRM systems to manage sales pipelines and report on activities.
• Exposure to selling complex solutions or services in a competitive market environment.
• Excellent communication skills also to C-Level decision makers, strategic selling and presentation skills that help you capture new markets and new customers.
• Motivation to take your excellent enterprise sales skills to the next level with a dedicated training and mentoring program, within an organization where (international) collaboration is a core strength
• Fluent in German and English, with strong verbal and written communication skills.
• Willingness to travel approximately up to 40% of your working time.

EEO Statement

We are proud to be an equal opportunity workplace. We celebrate and support diversity by providing equal employment opportunities regardless of race, creed, color, religion, age, sex, national origin, disability or handicap, genetics, protected veteran status, sexual orientation, gender identity or expression, arrest record, or any other characteristic protected by federal, state, or local laws.