Accessing Documents after Hired

VW; Hannover; On-site; EUR 70,000 - 90,000; Full time

Job summary

Volkswagen in Hannover is seeking a Brand Manager to develop and execute strategies that boost brand visibility, reputation, and market share. You will lead brand communication, manage campaigns, and ensure consistent messaging across channels while aligning branding activities with business goals.

Collaborating with cross-functional teams, you will rely on market analysis to inform decisions and aim for a strong, sustainable brand identity that drives growth.

Responsibilities

• Develop and execute strategies to enhance brand visibility, reputation and market share.
• Manage brand communication, lead campaigns and ensure consistent messaging across channels.
• Collaborate with cross-functional teams and align branding activities with business goals.
• Use market analysis to support informed decisions and drive growth.

Skills

Project Management

Promotion/Advertisement

Analytical Thinking

Brand Positioning

Communication Skills

Decision-making Skills

Brand Management

Change Management

Market Segmentation

Problem Solving

Marketing Campaign Management

Creativity

Data Analysis

Strategic Planning

Job description

Select how often (in days) to receive an alert:

As a Brand Manager, you are responsible for developing and executing strategies to enhance the brand's visibility, reputation, and market share. You manage brand communication, lead campaigns, and ensure consistent messaging across all channels. In collaboration with cross-functional teams, you align branding activities with business goals and use market analysis to support informed decisions. Your goal is a strong brand identity that drives growth.

Skills

• Project Management
• Promotion/Advertisement
• Analytical Thinking
• Brand Positioning
• Communication Skills
• Decision-making Skills
• Brand Management
• Change Management
• Market Segmentation
• Problem Solving
• Marketing Campaign Management
• Creativity
• Data Analysis
• Strategic Planning

Location: Hannover, DE

Department: Customer Service

Contract Type: Fixed-term

Remote Working: Up to 40%

Posting Date: Sep 20, 2026

Volkswagen - that's why

We want to revolutionize and shape the mobility of tomorrow sustainably. For this purpose, we are looking for talents who are willing to break completely new ground with us and are not afraid to make mistakes. We are looking for personalities who want to achieve something extraordinary. And talents who believe in the innovative power of big ideas. Are you in?

The costs for calls depend on the your provider's tariff. Roaming charges may apply for calls from abroad.

Notice | This job portal is provided and operated centrally by Volkswagen AG. The job vacancies shown in the job portal, as well as further information, are defined and managed by the respective Group companies and only provided centrally on a systemic basis by Volkswagen AG in its role as provider of the job portal.