B2B Marketing Manager
Type:Full-Time Remote Direct Contractor
Schedule:US Eastern Standard Time (EST) Alignment (Minimum 4 hours daily EST overlap required)
The Vision for the Role
Sit on a live working session with the founder, take a whiteboarded strategy or verbal direction, and own execution all the way to publication. We are seeking a high-executingMarketing Implementer / Generalistwho understands effective marketing principles and knows how to leverage modern AI tools (Claude, LLMs, and custom AI agents) to streamline quality control, asset creation, and campaign execution- taking daily marketing operations entirely off the founder's plate.
About the Target Audience & Buyer
Our firm is a US-based fractional HR and people-ops consulting agency. Our target buyers arecorporate leadership, venture-backed startups, and growth-stage companies—specificallyHeads of HR, Chief People Officers, COOs, and CFOs.
This requires a sophisticated, highly polished B2B marketing approach. You must understand how to tailor messaging, tone, and campaign execution to resonate with high-level corporate executives rather than a B2C or general SMB audience.
Key Responsibilities & Ownership
1. Video & Asset Quality Control (AI-Driven)
- QA Management & Editor Feedback:Serve as the primary quality controller for our full-time video editor (who handles both video cuts and graphic design). Review draft assets against brand standards, provide specific fix notes, and leverage AI agents to accelerate asset QA so the founder does not need to be involved.
- QA Management & Editor Feedback:Serve as the primary quality controller for our full-time video editor (who handles both video cuts and graphic design). Review draft assets against brand standards, provide specific fix notes, and leverage AI agents to accelerate asset QA so the founder does not need to be involved.
- Claude & AI-Assisted Copywriting:Utilize Claude and LLMs to expand founder ideas into clean, professional post copy, captions, carousel text, and newsletter emails matching our executive brand voice.
- Claude & AI-Assisted Copywriting:Utilize Claude and LLMs to expand founder ideas into clean, professional post copy, captions, carousel text, and newsletter emails matching our executive brand voice.
- AI-Assisted Design Adjustments:Prompt and utilize our internal AI agents to assist with design tweaks, layout adjustments, and visual asset polish (focusing on AI leverage and marketing efficacy over manual design tool mastery).
- AI-Assisted Design Adjustments:Prompt and utilize our internal AI agents to assist with design tweaks, layout adjustments, and visual asset polish (focusing on AI leverage and marketing efficacy over manual design tool mastery).
2. Multi-Channel Publishing & Email Execution
- Content Scheduling:Maintain and execute a consistent posting calendar across LinkedIn, Instagram, YouTube, and TikTok using our social scheduling software.
- Content Scheduling:Maintain and execute a consistent posting calendar across LinkedIn, Instagram, YouTube, and TikTok using our social scheduling software.
- Email Marketing & Sequences:Set up, test, and schedule email newsletters and automated outbound email sequences to ensure consistent follow-ups.
- Email Marketing & Sequences:Set up, test, and schedule email newsletters and automated outbound email sequences to ensure consistent follow-ups.
3. CEO LinkedIn Community Management
- Profile Management:Monitor comments and DMs on our CEO's personal LinkedIn profile.
- Profile Management:Monitor comments and DMs on our CEO's personal LinkedIn profile.
- Engagement & Lead Surface:Engage with target buyer accounts (HR leaders, COOs, CFOs), run engagement lists, and draft context-aware responses for approval to turn interactions into qualified conversations.
- Engagement & Lead Surface:Engage with target buyer accounts (HR leaders, COOs, CFOs), run engagement lists, and draft context-aware responses for approval to turn interactions into qualified conversations.
4. Landing Pages & Paid Social Campaign Execution
- Landing Page Assembly:Build and update high-converting landing pages from copy and assets provided, leveraging internal AI agents and site builders (no heavy developer skills required).
- Landing Page Assembly:Build and update high-converting landing pages from copy and assets provided, leveraging internal AI agents and site builders (no heavy developer skills required).
- Paid Social Monitoring:Run, monitor, and execute Meta and LinkedIn paid ad campaigns under founder direction-testing basic creative variations, tracking email sequence health, and reporting weekly performance numbers.
- Paid Social Monitoring:Run, monitor, and execute Meta and LinkedIn paid ad campaigns under founder direction-testing basic creative variations, tracking email sequence health, and reporting weekly performance numbers.
5. Reporting & Calendar Hygiene
- Weekly Operating Report:Deliver a weekly one-pager detai