Channel Account Manager
Location: Madrid, Madrid
Responsibilities:
- Support the RSM in developing and maintaining strong relationships with channel partners, including resellers and distributors.
- Act as the primary point of contact and A10 Champion for assigned channel partners, working hand in hand with the RSM to drive company strategic objectives and sales.
- Review install base lists with partners on a regular basis to maximize technical refresh activity.
- Develop and execute partner and distribution business plans in line with A10 Networks' channel strategy, including:
- Next Generation Partner/Partner Eco-System – Quality not Quantity.
- Customer Success/Maximize the opportunity around A10 Install Base.
- Lead the Way/Channel Skills used in Nurturing Organic Leads.
- Deal Registration.
Strategic Planning and Execution:
- Collaborate with partners to create joint business plans, set sales targets, and identify RSM direct customer growth opportunities and customer meetings.
- Monitor partner performance, ensuring alignment with agreed-upon goals and strategies.
- Drive 'From Channel' and 'Deal Registered' revenue in line with company objectives and strategies.
Channel Sales Enablement:
- Provide partners with the tools, resources, and training needed to successfully market and sell products or services and arrange RSM customer meetings.
- Conduct regular business reviews to track progress, identify challenges, and implement solutions.
Revenue Generation:
- Drive sales growth through the channel by implementing marketing and promotional strategies and support Regional Sales Managers in developing Net New Customer meetings.
- Negotiate contracts and agreements with partners to ensure mutually beneficial outcomes.
Market and Competitive Analysis:
- Stay updated on market trends, customer needs, and competitor activities to inform channel strategy.
- Provide feedback to internal teams on product and service improvements based on partner input.
- Work closely with Field Marketing Teams to develop strategies for Market Development Funds (MDF) and Co-op Development Funds (CDF) budget allocation, focusing on driving In-Flow and achieving measurable results.
Key Success Factors:
- Achievement of Quota.
- New resellers recruited-channel partner coverage model.
- Revenue growth of existing resellers.
- Business results from MDF activities.
- Partner Engagement, Loyalty, and Experience with A10.
Skills and Experience Required:
- 5+ years of experience in managing partners in assigned territory.
- Experience in networking, related domains of security and infrastructure.
- Outstanding Presentation, Written, and Verbal Communication Skills.
- Strong technical knowledge with a broad range of security and networking technologies.
- Must have both sales skills and technical knowledge to make presentations and lead customer discussions to advance the sales process.
- Ability to develop relationships and work extensively at all levels in partner organizations.
- Provide accurate forecasting to the reporting manager regularly.
- Ability to self-motivate and multi-task and work independently or within a team.
- Work well within a matrix management structure.
- Direct interaction with Customers, Partners, Marketing, Peers, and A10's corporate team.
- Consistent record of achievement.
- Possess great integrity.
- Transparent – experience in discussing and presenting plans/actuals and activities to all levels of management.
- Proven ability to operate across all functions of a company; engineering, sales, marketing, finance, and operations.
- Travel as required.