TikTok Shop Creator & Affiliate Specialist

Petra Brands; Bogotá; Remote; COP 190,803,000 - 286,205,000; Part time

Job summary

Petra Brands is seeking a TikTok Shop Creator & Affiliate Specialist to drive organic revenue growth across our US brand portfolio. The role is remote and combines content strategy with creator partnerships.

You will recruit US-based creators and micro-affiliates, manage outreach, optimize commissions, guide creators on best practices for organic TikTok content, and oversee sample lifecycle and performance tracking to boost GMV.

Qualifications

• 1–3 years hands-on experience managing TikTok Shop Affiliate programs or US creator partnerships.
• Proven track record of scaling organic GMV via affiliate/creator seeding networks.
• Deep understanding of US creator culture and content trends.

Responsibilities

• Recruit US creators and micro-affiliates into Petra Brands TikTok Shop affiliate program.
• Manage high-volume outbound outreach via TikTok Shop Affiliate Center, DMs, email.
• Build and maintain a pipeline of US creators across beauty, lifestyle, consumer goods.
• Guide affiliate creators on best practices for organic TikTok content, including CTAs and product showcases.
• Analyze performance data to identify winning formats and share insights with the network.
• Ensure compliance with TikTok policies and brand standards.
• Oversee sample lifecycle and inventory tracking for US creators.

Skills

TikTok Shop experience

Creator outreach

GMV growth

US market knowledge

Affiliate programs

Project management

Content strategy

Communication skills

Job description

Role Overview

Petra Brands is looking for a TikTok Shop Creator & Affiliate Specialist dedicated to driving organic revenue growth across our brand portfolio in the US market.

Company: Petra Brands

Location: Remote

Position Type: Part Time/Full Time

Key Responsibilities

2. Organic Content Strategy & Guidance

3. Product Seeding & Sample Lifecycle Management

4. TikTok Shop Affiliate Operations & GMV Growth

5. Community & Affiliate Engagement

Qualifications

Key Traits for Success

What Success Looks Like

• US Creator & Affiliate Recruitment (Organic Focus)
• Actively prospect, cold pitch, and onboard US-based TikTok creators and micro-affiliates into the Petra Brands TikTok Shop affiliate program
• Manage high-volume outbound outreach through TikTok Shop Affiliate Center, DMs, email, and creator databases
• Build and maintain a deep pipeline of US creators across beauty, lifestyle, consumer goods, and niche product categories
• Formulate competitive commission structures, incentive tiers, and creative briefs that motivate creators to post consistently
• Guide affiliate creators on best practices for organic TikTok content, including trending audio, hooks, Call-to-Actions (CTAs), and effective product showcases
• Analyze high-performing organic affiliate videos to identify winning hooks and content formats, sharing insights across our creator network
• Ensure all organic affiliate content complies with TikTok Shop policies, FTC guidelines, and brand quality standards
• Manage the end-to-end sample approval, ordering, and fulfillment process for US creators via TikTok Shop Affiliate Center
• Maintain strict sample inventory tracking and follow up with creators to ensure timely content posting upon product delivery
• Implement posting accountability systems to maximize the ROI of seeded products
• Manage day-to-day operations inside the US TikTok Shop Seller Center and Affiliate Center (Target Collaborations, Open Plan, and Direct Invitations)
• Track daily affiliate sales performance, overall Gross Merchandise Value (GMV), conversion rates, and ROI on samples
• Identify top-performing affiliate creators and build long-term exclusive relationships, custom commission structures, or dedicated bundle offers
• Nurture ongoing relationships with our affiliate base to maintain high posting frequency and brand loyalty
• Help build and moderate creator communication channels (Discord/Telegram/Email newsletters) to share weekly creative briefs, top-selling product updates, and content tips
• 1-3 years of hands-on experience managing TikTok Shop Affiliate programs or TikTok Creator Partnerships specifically for the US market
• Proven track record of scaling organic GMV on TikTok Shop through affiliate and creator seeding networks
• Deep mastery of the TikTok Shop Seller / Affiliate Center native tools
• Strong understanding of US creator culture, social trends, content strategies, and consumer purchasing behavior
• Highly proficient in creator outreach tools, sample tracking systems, and affiliate reporting
• Exceptional project management, communication, and relationship-building skills
• Organic Content Mindset: Knows instantly what makes a TikTok video feel native, engaging, and non-salesy while driving conversions
• Volume & Pitch Specialist: Comfortable conducting consistent, high-volume outreach without sacrificing message quality
• Data & GMV Driven: Constantly monitors performance numbers, product conversion rates, and sample ROI
• US Market Nuance: Deeply familiar with US social trends, creator communication styles, and consumer preferences
• A steadily growing network of active US TikTok Shop affiliates generating consistent weekly organic posts
• Direct contribution to organic GMV growth across Petra Brands' product listings on TikTok Shop US
• A high sample-to-video conversion rate with fast content turnaround times
• Repeat viral organic hits generated by partner creators driving sales spikes