TikTok Advertising Strategist

Power Digital; Colombia; Hybrid; COP 60,000,000 - 90,000,000; Full time

Benefits offered by this job

15 paid vacation days

Base salary + commission

Volunteer Time Off (VTO)

Fully flexible work: remote/in-office

WFH stipend COP 400,000

Employee Assistance Program (EAP)

Colombian holidays + mental health re充

Paid Social Security

Growth & leadership opportunities

DEI initiatives

Job summary

Power Digital is an AI-Native Growth Firm helping brands grow through Omega and Nova tech. The TikTok Advertising Strategist role focuses on the SMB TikTok offering, owning strategy, onboarding, builds, and ongoing optimization.

You will run live sessions, deliver clear guidance, and collaborate with a program lead to refine the offer, while managing client launches and performance. We value entrepreneurship, client-focused communication, and a strong grasp of full-funnel marketing.

Qualifications

• 2–3 years of digital marketing experience; 1–2 years in an agency setting.
• Minimum 2–3 years of hands-on experience with TikTok Advertising.
• Experience with account setup, campaign & ad group structure, ad copy development, creative testing, and bid/budget optimization.
• Hands-on experience with TikTok pixel and Events Manager setup and QA.
• Proficiency in Google Office Suite and Google Analytics.
• Strong understanding of full-funnel marketing and client-facing communication.

Responsibilities

• Full ownership of strategy and execution of the SMB offer via TikTok Advertising.
• Account setup and QA, with tracking QA coordinated with internal teams.
• Initial campaign build, including structure, ad copy, and ads built from client creative.
• Lead recurring working sessions covering builds, reporting, and optimizations.
• Move clients to live, spending campaigns on a swift timeline; elevate stalled launches early.
• Sufficient QA that prevents errors impacting clients.
• Communicate effectively for the program and keep client status up to date.

Skills

TikTok Advertising

Account setup

Campaign structure

Ad copy development

Creative testing

Analytics & reporting

Google Analytics

Office suite

Full-funnel marketing

Client communication

Project management

Self-motivated

Tools

TikTok Pixel

Events Manager

Nova ecosystem

Power Digital tools

Job description

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The TikTok Advertising Strategist delivers Power Digital’s SMB TikTok offering: a defined set of onboarding deliverables and recurring working sessions for small and mid-sized brands. They are oriented toward getting clients live and spending on TikTok quickly, then helping them grow. They are self-starters who work within the structure of the offer rather than open-ended account management. The Strategist works hand-in-hand with the program lead to refine the offer and deliver it. They own account setup, the initial build, and the working sessions, and they are excellent at giving clients clear, practical direction in a limited amount of time.

Key Responsibilities:

• Full ownership of strategy and execution of the SMB offer via TikTok Advertising
• Account setup and QA, with tracking QA coordinated with internal teams
• Initial campaign build, including structure, ad copy, and ads built from client creative
• Lead recurring working sessions covering builds, reporting, and optimizations
• Move clients to live, spending campaigns on a swift timeline; elevate stalled launches early
• Sufficient QA that results in no errors that would negatively impact clients
• Effectively own internal communication for the program
• Keep client status and spend up to date in a shared tracker
• Flag blockers, scope questions, and client feedback to the program lead
• Proactively making recommendation to improve efficiency and performance
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how SMB brands succeed on TikTok
• Full knowledge of the Power Circuit, and use of Power Digital’s Nova ecosystem and tools as they relate to your role
• Ability to navigate roadblocks and adapt within the structure of the offer
• Ownership of performance reporting during client sessions
• Ability to leverage data to tell a story and articulate results to clients with clear next steps
• Employ AI technologies to enhance and optimize business processes

Role Requirements:

• 2-3 years of digital marketing experience; 1-2 years in an agency setting
• Minimum 2-3 years of hands-on experience with TikTok Advertising
• Specifically having experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization
• Hands-on experience with TikTok pixel and Events Manager setup and QA
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Other skills required:
• Strong written and verbal communication skills, including running a live working session
• Strong organizational and project management skills across many clients at different checkpoints
• Discipline to hold scope and say no to work outside the checkpoints
• Self-motivated individual with a strong desire to succeed
• Confident with client-facing presentations and communication
• Strong work ethic and ability to learn quickly and independently

Key Performance Indicators (KPIs)

• Managing a full workload indicated by $30K revenue/employee
• Client spend growth on TikTok
• 90% Client Retention, evaluated biannually
• Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

• Excellence in launch execution and account performance, with fast, error-free builds
• Accurate tracking of client status and spend
• Successful cross-team collaboration
• Reliable internal communication
• Base salary + commission opportunities
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

As set forth in Power Digital’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.