Associate Audience Analyst

Power Digital; Colombia; Hybrid; COP 60,000,000 - 120,000,000; Full time

Benefits offered by this job

Work From Home stipend

Flexible work environment

Volunteer Time Off (VTO)

Job summary

Power Digital, an AI-Native Growth Firm in Colombia, is seeking a data-driven analyst to own New Business Audience Analyses, analyze large datasets, and translate insights into planning, targeting and creative strategies for campaigns.

You will work across multiple teams, manage timelines in Asana, and help integrate tools; the role supports both new business and existing client needs with a fully flexible work environment (remote, in-office, or hybrid) and a competitive compensation package.

Qualifications

• Experience working with large datasets to analyze audience behavior, preferences, and trends, and leveraging these insights to guide planning, targeting, and creative strategies for advertising campaigns.
• Foundational understanding of media fundamentals: funnel/campaign structures, tracking, optimization approaches, and channels.
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills.
• Ability to manage multiple projects simultaneously, collaborate across different teams, and function in a fast-paced environment.
• Team-oriented and collaborative, effective interpersonal skills, organized, detail-oriented, and punctual.
• Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore. (Ideal but not required)

Responsibilities

• Own New Business Audience Analyses - Manage all new business appraisal audience analysis requirements.
• Ensure timely and accurate delivery to support the revenue division.
• Support Existing Client Needs - help the team complete audience analyses for existing clients (based on new business appraisal demand).
• Support Tool Integration - Help research, onboard, and optimize new tools and technologies to enhance the audience development process and improve efficiency.
• Support Output Enhancement - Help refine and improve the new business audience analysis process(es) and template(s) to increase efficiencies.
• Contribute to a collaborative environment by actively participating in team projects, sharing ideas, and providing constructive feedback.
• Demonstrate a willingness to learn, stay informed about industry trends, and proactively develop new skills.
• Prioritize tasks, manage multiple assignments, and meet deadlines in a fast-paced environment.
• Ownership of tasks, identify challenges, and suggest solutions to improve processes or outcomes.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Skills

Audience analysis

Data analysis

Project management

Communication

Team collaboration

Education

Bachelor's degree in Marketing/Analytics

Tools

Asana

Excel

Nielsen

MRI-Simmons

Comscore

Job description

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

This role focuses on delivering high-quality audience analyses to support new business appraisals. You will gain an understanding of the business and goals to identify the target audience including behavior, preferences, and trends. These insights will be used to inform planning, targeting, and creative strategies for campaigns. You play a critical role in the Power Digital new business process and will work collaboratively across multiple teams. Success is measured by meeting deadlines, delivering analysis with minimal revisions, effective task management in Asana, and contributing to a collaborative, innovative work environment.

Responsibilities:

• Own New Business Audience Analyses - Manage all new business appraisal audience analysis requirements
• Ensure timely and accurate delivery to support the revenue division
• Support Existing Client Needs - help the team complete audience analyses for existing clients (based on new business appraisal demand)
• Support Tool Integration - Help research, onboard, and optimize new tools and technologies to enhance the audience development process and improve efficiency
• Support Output Enhancement - Help refine and improve the new business audience analysis process(es) and template(s) to increase efficiencies
• Contribute to a collaborative environment by actively participating in team projects, sharing ideas, and providing constructive feedback
• Demonstrate a willingness to learn, stay informed about industry trends, and proactively develop new skills
• Prioritize tasks, manage multiple assignments, and meet deadlines in a fast-paced environment
• Ownership of tasks, identify challenges, and suggest solutions to improve processes or outcomes
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• Experience working with large datasets to analyze audience behavior, preferences, and trends, and leveraging these insights to guide planning, targeting, and creative strategies for advertising campaigns
• Foundational understanding of media fundamentals: funnel/campaign structures, tracking, optimization approaches, and channels
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
• Ability to manage multiple projects simultaneously, collaborate across different teams, and function in a fast-paced environment
• Team-oriented and collaborative, effective interpersonal skills, organized, detail-oriented, and punctual
• Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore. (Ideal but not required)

Key Performance Indicators (KPIs)

• ~25 new business audience requests completed per month
• New business audience analyses + slides completed within 3 business days of request
• Active communication of timelines, roadblocks + delays, pending workflow, days out of office
• Satisfaction of analyst and revenue teams with analysis + slides completed (minimal revisions needed)
• 100% usage of Asana for task and project management

Most Important Things (MITs)

• On time completion of audience analyses for new business
• Clear, proactive communication regarding deadlines and roadblocks ahead of time
• 100% usage of Asana for task and project management
• Growth mindset - open to feedback and always identifying opportunities to improve deliverable output and/or grow skillset
• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Power Digital’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which a Armed Forces service medal was awarded pursuant to Executive Order 12985.