Fashion Paid Media Senior Performance Analyst

Power Digital; Colombia; A distancia; COP 100.440.000 - 145.080.000; Jornada completa

Descripción de la vacante

Power Digital is seeking a Fashion Paid Media Senior Performance Analyst to own the execution, performance, and growth of paid advertising for enterprise accounts. This role requires advanced English proficiency and cross‑channel expertise across major platforms.

You will mentor the paid media team, contribute to new business pitches, and leverage AI tools to optimize workflows and insights. Remote work within Colombia is supported.

Formación

• 5-6 years of digital marketing experience; 4+ years in an agency setting.
• Minimum 3 years of hands-on experience with Search Engine Marketing (SEM).
• Experience with campaign development and optimization: bid management, keyword research, ad copy on enterprise accounts.
• Campaign management across 3+ types: Performance Max, YouTube Ads, Display, Local campaigns, etc.
• Minimum 3 years hands-on experience with Meta ads direct response campaigns.
• Lead Gen and B2B experience; proficiency with office suite and analytics tools.

Responsabilidades

• Lead paid advertising strategy and performance marketing for key accounts, ensuring strong execution and client goals.
• Serve as primary escalation point, resolve roadblocks and drive performance.
• Apply cross-channel and technical expertise (attribution, incrementality) to deliver results.
• Oversee campaign execution with thorough QA to prevent revenue-impacting errors.
• Maintain client communication and lead strategic discussions with internal teams.
• Mentor and develop team members through coaching and training.

Conocimientos

Digital marketing

Agency experience

SEM

Data analytics

Client facing

Herramientas

Google Analytics

Descripción del empleo

Fashion Paid Media Senior Performance Analyst

Remote - Colombia

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

*Proficiency in spoken and written English at an advanced level is required for this role

A day in the life:

The Paid Advertising Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business. They service the most complex, enterprise-level accounts and are highly regarded for their mastery over paid advertising. In addition to their account responsibilities, they are actively involved in developing the paid advertising team through training, escalation support, auditing existing accounts, and upleveling the product. The Senior Performance Analyst supports leadership in owning and improving one core pillar of the department’s business. The Senior Performance Analyst is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. In addition to their paid advertising knowledge, the Senior Performance Analyst has an understanding of cross‑channel strategy, how their service impacts the broader media mix, and general business acumen.

Key Responsibilities:

• Lead paid advertising strategy and performance marketing for key accounts, ensuring strong execution and achievement of client goals.
• Demonstrate expert‑level proficiency in at least two major advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.).
• Serve as the primary escalation point for key accounts, resolving roadblocks and driving performance.
• Apply advanced cross‑channel and technical expertise (attribution, incrementality, advanced measurement) to deliver impactful client results.
• Oversee high‑quality campaign execution, including thorough QA to prevent revenue‑impacting errors.
• Ensure accurate budget pacing and advise on budget changes.
• Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
• Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
• Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
• Maintain excellent communication with clients and internal teams, leading strategic conversations and performance discussions.
• Mentor and elevate team talent through coaching, training, and support; identify department knowledge gaps and partner with leadership to implement solutions.
• Conduct training sessions on platforms, tools, industry trends, and best practices to strengthen team capability.
• Collaborate on new business pitches and audits, contributing strategic insights and industry perspective.
• Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
• Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption.

Role Requirements:

• 5-6 years of digital marketing experience; 4+ years in an agency setting
• Minimum 3 years of hands‑on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development on large, enterprise‑level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types:
• Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads
• Minimum 3 years of hands‑on experience with Meta ads direct response campaigns
• Lead Gen and B2B experience
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid advertising in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stats and telling the story.
• Other skills required:
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self‑motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Confident with client‑facing presentations and communication
• Strong work ethic and ability to learn quickly and independently
• Interested in a long‑lasting relationship with a growing company

Key Performance Indicators (KPIs)

• Client Retention (bi‑annual): 90%
• Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

• Owns or supports the Associate Director who owns one of Power’s 5 pillars
• Audits and supports on strategy across 8-10 existing accounts within the department to ensure the gold standard each quarter
• Plays an active role in team‑member development within the department

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Voluntary Self‑Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Power Digital’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.