TikTok Advertising Strategist

Power Digital Marketing; Colombia; Hybrid; COP 70,000,000 - 140,000,000; Full time

Benefits offered by this job

Base salary + commission

Paid vacation days

WFH stipend

Fully flexible work environment

EAP

Observed holidays

Growth opportunities

Job summary

Power Digital Marketing in Colombia is seeking a TikTok Advertising Strategist to lead SMB campaigns from onboarding to live deployment. You will own strategy, setup, optimization, and client communications, using our Nova ecosystem and AI tools to drive growth for small and mid-sized brands.

You will collaborate with program leads, manage campaign builds, and deliver data-driven results while maintaining strong client relationships.

Qualifications

• 2-3 years of digital marketing experience; 1-2 years in an agency setting.
• Minimum 2-3 years of hands-on experience with TikTok Advertising.
• Experience with account setup, campaign structure, ad copy development, creative testing, and bid/budget optimization.
• Hands-on experience with TikTok pixel and Events Manager setup and QA.
• Proficiency in Google Analytics and MS Office (GSuite optional).
• Strong understanding of full-funnel marketing and measurement.
• Excellent written and verbal communication; ability to run live sessions and manage multiple clients.
• Self-motivated, disciplined, and able to learn quickly.

Responsibilities

• Own strategy and execution of the SMB TikTok offer from onboarding through live campaigns.
• Set up accounts and QA with internal teams; build campaigns and creative structures.
• Lead recurring working sessions on builds, reporting, and optimizations.
• Move clients to live, spending campaigns quickly while ensuring quality.
• Maintain client status in shared trackers and flag blockers early.
• Provide data-driven insights and recommendations to improve performance.
• Leverage AI tools to enhance processes and results.

Skills

TikTok Ads

Campaign setup

Ad copy

Data analysis

Client communication

Tools

TikTok Pixel

Events Manager

Google Analytics

Excel

Job description

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

• Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life

The TikTok Advertising Strategist delivers Power Digital’s SMB TikTok offering: a defined set of onboarding deliverables and recurring working sessions for small and mid-sized brands. They are oriented toward getting clients live and spending on TikTok quickly, then helping them grow. They are self-starters who work within the structure of the offer rather than open-ended account management. The Strategist works hand-in-hand with the program lead to refine the offer and deliver it. They own account setup, the initial build, and the working sessions, and they are excellent at giving clients clear, practical direction in a limited amount of time.

Key Responsibilities

• Full ownership of strategy and execution of the SMB offer via TikTok Advertising
  • Account setup and QA, with tracking QA coordinated with internal teams
  • Initial campaign build, including structure, ad copy, and ads built from client creative
  • Lead recurring working sessions covering builds, reporting, and optimizations
  • Move clients to live, spending campaigns on a swift timeline; accelerate stalled launches early
  • Sufficient QA that results in no errors that would negatively impact clients
• Effectively own internal communication for the program
  • Keep client status and spend up to date in a shared tracker
  • Flag blockers, scope questions, and client feedback to the program lead
  • Proactively making recommendation to improve efficiency and performance
• Excellent marketing and business strategy acumen
  • Complete understanding of the marketing funnel and how SMB brands succeed on TikTok
  • Full knowledge of the Power Circuit, and use of Power Digital’s Nova ecosystem and tools as they relate to your role
  • Ability to navigate roadblocks and adapt within the structure of the offer
• Ownership of performance reporting during client sessions
• Ability to leverage data to tell a story and articulate results to clients with clear next steps
• Employ AI technologies to enhance and optimize business processes

Role Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting
• Minimum 2-3 years of hands-on experience with TikTok Advertising
• Specifically having experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization
• Hands-on experience with TikTok pixel and Events Manager setup and QA
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Other skills required:
  • Strong written and verbal communication skills, including running a live working session
  • Strong organizational and project management skills across many clients at different checkpoints
  • Discipline to hold scope and say no to work outside the checkpoints
  • Self-motivated individual with a strong desire to succeed
  • Confident with client-facing presentations and communication
  • Strong work ethic and ability to learn quickly and independently

Key Performance Indicators (KPIs)

• Managing a full workload indicated by $30K revenue/employee
• Client spend growth on TikTok
• 90% Client Retention, evaluated biannually
• Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

• Excellence in launch execution and account performance, with fast, error-free builds
• Accurate tracking of client status and spend
• Successful cross-team collaboration
• Reliable internal communication

Benefits & Perks

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.