Strategic Customer Engagement Lead - Omnichannel & AI

AstraZeneca plc; Bogotá; Presencial; COP 286 451 000 - 413 762 000; Tempo integral

Resumo da oferta

AstraZeneca plc in Bogotá is seeking a Customer Engagement Lead to steer the Andean Cluster's engagement strategy, connecting business priorities with personalized experiences powered by data and AI in a highly regulated healthcare context.

You will design omnichannel journeys, lead cross-functional teams, and drive adoption of digital campaigns, CRM, and analytics while ensuring compliance and delivering measurable business impact.

Qualificações

• University degree in Business Administration, Marketing, Engineering, Economics, Health Sciences, Communications, Technology, or a related field.
• Advanced proficiency in Spanish and English.
• Relevant experience in the pharmaceutical, biotechnology, healthcare, or other highly regulated industries.
• Experience in marketing, customer engagement, omnichannel, commercial excellence, digital transformation, or brand management.
• Experience leading complex projects and cross-functional teams in matrix organizations.
• Experience developing customer engagement strategies, campaigns, or digital capabilities.
• Experience using data, analytics, and customer insights to inform decision-making.
• Experience managing agencies, vendors, budgets, and multiple stakeholders.
• Knowledge of the healthcare ecosystem and the requirements of a regulated environment.

Responsabilidades

• Design and lead the Customer Engagement strategy for the Andean Cluster, in partnership with Business Units, Therapeutic Areas, and enabling functions.
• Translate brand strategies and business needs into integrated omnichannel engagement models for healthcare professionals, institutions, payers, and other stakeholders.
• Lead the design and evolution of customer journeys, defining segments, channels, interaction sequences, and relevant experiences for each customer.
• Plan, activate, measure, and optimize integrated campaigns together with Brand Teams, Medical, Sales, Market Access, and other functions.
• Coordinate face-to-face, remote, and digital experiences to ensure consistent, personalized, and customer-centered interactions.
• Drive content planning, reuse, personalization, and measurement in collaboration with Brand Teams, Medical, Regulatory, Legal, and Compliance.
• Identify and prioritize use cases for artificial intelligence, automation, analytics, and next-best-action that create value for the business and customers.
• Lead cross-functional teams and squads, influencing without formal authority in a matrix organization.
• Design adoption and capability-building plans across omnichannel engagement, customer journeys, CRM, campaigns, analytics, experimentation, and artificial intelligence.
• Manage agencies, vendors, budgets, and multiple stakeholders, promoting simplification and the reuse of regional or global solutions.
• Ensure initiatives comply with applicable corporate, regulatory, ethical, and compliance requirements.

Conhecimentos

Omnichannel strategy

Cross-functional leadership

Data analytics

Digital transformation

Marketing

Spanish and English

Veeva CRM familiarity

Regulated industry knowledge

Formação académica

University degree

Ferramentas

Veeva CRM

Salesforce

Tableau

Power BI

Adobe Analytics

Descrição da oferta de emprego

AstraZeneca plc in Bogotá is seeking a Customer Engagement Lead to steer the Andean Cluster's engagement strategy, connecting business priorities with personalized experiences powered by data and AI in a highly regulated healthcare context.

You will design omnichannel journeys, lead cross-functional teams, and drive adoption of digital campaigns, CRM, and analytics while ensuring compliance and delivering measurable business impact.