Head of Commercial Excellence & Customer Engagement

AstraZeneca plc; Bogotá; On-site; COP 450,000,000 - 650,000,000; Full time

Job summary

AstraZeneca plc in Bogotá seeks a Customer Engagement and Commercial Excellence Head to lead the Commercial Excellence agenda, aligning with regional and global frameworks to drive capabilities across Sales, Marketing and Customer Engagement.

You will shape omnichannel strategies, develop data‑driven insights, oversee transformation programs, and build high‑performing teams while ensuring governance and regulatory compliance.

Qualifications

• University degree in Business Administration, Marketing, Economics, Engineering, Health Sciences, or a related discipline.
• Significant experience in the pharmaceutical, biotechnology, healthcare, or another highly regulated industry.
• Broad experience across Sales, Marketing, Sales Force Effectiveness, Commercial Excellence, or related functions.
• Experience leading teams and developing high‑performing talent.
• Experience in commercial strategy, customer segmentation, targeting, territory design, incentives, and performance management.
• Experience leading Marketing Excellence initiatives, brand planning, or commercial capability‑building programs.
• Experience managing cross‑functional projects and commercial transformation programs.
• Strong analytical skills and experience interpreting commercial data, customer insights, and business intelligence.
• Strong business acumen and ability to influence senior leaders in a matrix organization.
• Advanced English proficiency.
• Understanding of governance, ethics, and compliance in regulated environments.

Responsibilities

• Define and lead the Sales Excellence and Sales Force Effectiveness strategy, aligned with business priorities and regional and global frameworks.
• Optimize sales force structure, resource allocation, territories, customer segmentation, and targeting.
• Lead frameworks for incentives, quotas, performance indicators, productivity, and commercial execution standards.
• Design and lead the Customer Engagement and omnichannel strategy, integrating face-to-face and digital channels.
• Develop methodologies for customer journeys, channel strategy, content planning, and personalized experiences.
• Act as a strategic partner to commercial leaders, providing data‑driven recommendations and insights to support business decisions.
• Lead Marketing Excellence initiatives, brand planning, capability building, and commercial transformation.
• Establish dashboards, performance indicators, and review routines to monitor commercial performance, campaign effectiveness, and customer experience.
• Promote the use of data, analytics, artificial intelligence, and automation to improve productivity, insight generation, and decision‑making.

Skills

Leadership

Commercial strategy

Data analytics

Change management

Stakeholder influence

Regulated industries

Education

MBA

Business degree

Tools

CRM

BI tools

Job description

AstraZeneca plc in Bogotá seeks a Customer Engagement and Commercial Excellence Head to lead the Commercial Excellence agenda, aligning with regional and global frameworks to drive capabilities across Sales, Marketing and Customer Engagement.

You will shape omnichannel strategies, develop data‑driven insights, oversee transformation programs, and build high‑performing teams while ensuring governance and regulatory compliance.