Rare Diseases Product Manager – Omnichannel Growth

AstraZeneca plc; Bogotá; On-site; COP 60,000,000 - 120,000,000; Full time

Job summary

AstraZeneca plc in Bogota, Colombia seeks a Product Manager to lead local development and execution of the Marketing Plan for assigned indications, aligned with global brand strategy, market needs, omnichannel excellence, and budget management.

This role will act as a strategic orchestrator, integrating the sales force, digital channels, and hybrid experiences to deliver relevant, customer-centered interactions.

Qualifications

• University degree in Marketing, Business Administration, or a healthcare-related discipline.
• Experience as a Product Manager in Specialty Care, particularly in Rare Diseases, Neurology, Nephrology, Hematology, Endocrinology, or related fields.
• Experience supporting product launches or working in pre-launch environments.
• Proven experience leading omnichannel and digital marketing strategies.
• Experience working with CRM systems and digital engagement tools.
• Strong analytical skills and the ability to translate data into strategic decisions.
• Strategic thinking combined with strong execution and prioritization skills.
• Excellent communication, leadership, and stakeholder management skills.
• Proactivity, resilience, and the ability to work in complex environments.
• Advanced Excel skills.
• Fluency in English.

Responsibilities

• Support the Franchise Head in defining and executing the product strategy, roadmap, and annual Business Plan.
• Lead the local brand strategy, including positioning, segmentation, and lifecycle management, in line with global guidelines.
• Design, execute, and optimize omnichannel marketing strategies integrating the sales force, digital channels, and hybrid experiences.
• Define healthcare professional segmentation and micro-segmentation using behavioral, performance, and digital insights.
• Lead integrated campaigns through CRM, digital platforms, marketing automation, e-detailing, webinars, email, and events.
• Manage the end-to-end campaign process, from briefing and agency coordination through implementation, measurement, and continuous improvement.
• Develop promotional materials, sales tools, and digital assets aligned with the strategy, customer needs, and compliance requirements.
• Manage the approved promotional budget, ensuring efficient allocation and ROI-driven decisions.
• Analyze the market, competitive landscape, and business performance to generate actionable insights and recommendations.
• Translate data and analytics into strategic recommendations and tactical adjustments.
• Develop dashboards, reports, and performance reviews to support commercial decision-making.
• Collaborate cross-functionally with Sales, Medical Affairs, Regulatory, Legal, Market Access, Training, and other teams.
• Build relationships with external stakeholders, including KOLs and medical societies.
• Participate in continuing medical education initiatives.
• Train and equip the sales force to ensure clear messaging and consistent omnichannel execution.
• Conduct periodic field visits with RAMs to gather insights and ensure execution excellence.
• Manage contracts, vendors, and service-level agreements.
• Ensure compliance with local regulations, company policies, and pharmacovigilance requirements.

Skills

Marketing strategy

Omnichannel

CRM systems

Data analytics

Stakeholder management

English fluency

Budget management

Cross-functional leadership

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation tools

BI tools

Job description

AstraZeneca plc in Bogota, Colombia seeks a Product Manager to lead local development and execution of the Marketing Plan for assigned indications, aligned with global brand strategy, market needs, omnichannel excellence, and budget management.

This role will act as a strategic orchestrator, integrating the sales force, digital channels, and hybrid experiences to deliver relevant, customer-centered interactions.