SEO Lead

BCI Acrylic Inc.; Colombia; Presencial; COP 25.656.000 - 34.208.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive Pay

Growth & Development

Paid Training

Collaborative Team Environment

Descripción de la vacante

BCI Acrylic Inc. is seeking an experienced SEO Lead to drive organic growth for our home remodeling services in Southern California. You will develop and execute local SEO strategies, manage GBP profiles, and create localized content to attract homeowners.

Join a family-owned team focused on a fun, hassle-free remodeling experience. You will collaborate across marketing, design, and sales, analyze performance, and report on ROI while mentoring junior staff.

Formación

• 5+ years of experience as an SEO in the home remodeling industry
• Deep understanding of Local SEO
• Strong problem-solving skills
• Strategic thinking and communication
• Collaborative and adaptable

Responsabilidades

• Develop and execute local SEO strategies focused on service-area targeting
• Manage Google Business Profile (GBP) for multiple locations and optimize content
• Create localized content and collaborate with designers for video and web assets
• Build high-quality backlinks and authority through directories, partnerships and PR
• Track KPIs (traffic, rankings, leads) and report ROI of SEO initiatives
• Collaborate with paid media, sales and operations to align SEO with business goals
• Handle additional tasks as directed by the team

Conocimientos

Local SEO

SEO Strategy

Content Strategy

Analytics

Communication

Collaboration

Descripción del empleo

JOB TITLE: SEO Lead

JOB TYPE: Full-Time

SCHEDULE: Monday–Friday, 8:00 AM–5:00 PM PST

COMPENSATION: $6.00/hour for the first three months; $7.50/hour after successfully completing the probationary period.

Our Story:

We’rea family-owned and operated kitchen, bath, and flooring remodeling companylocatedin Southern California.We’vebeen in business for over 40 years and are looking for the right people to join our growing team!

Our mission is to improve people’s lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.

Job Description:

The SEO Lead plays a critical role within our Marketing Team, driving organic growth by developing and implementing SEO strategies that align with our mission of improving lives by transforming people’s homes. Our company provides high-quality, affordable home improvement products and services, andwe’recommitted to delivering a fun, convenient, and hassle-free remodeling experience to every client.

In this role, the SEO Lead willbe responsible foroptimizingour online presence, ensuring that prospective customers can easily discover our services through search engines, local directories, and other digital platforms. The position requires a mix of strategic thinking, analyticalexpertise, and creative content development to generate measurable results that contribute to business growth.

Ideal Candidate:

• Positive Mindset & Results-Driven Attitude
• At least 5+ years of experience as an SEO in the home remodeling industry
• Deep Understanding of Local SEO
• Problem-Solving Skills
• Strategic Thinking
• Excellent Communication
• Collaboration Skills
• Strong Work Ethic
• Adaptability
• Dedicated and committed to Excellence

Benefits:

• Competitive Pay
• Opportunity for Growth & Professional Development
• Paid Training
• Collaborative Team Environment

Responsibilities:

• SEO Strategy & Execution
• Local SEO & Google Business Profile (GBP) Management
• Content Strategy & Creation
• Backlink Development & Authority Building
• Analytics & Reporting
• Cross-Functional Collaboration
• Other Tasks as Directed

RESPONSIBILITIES:

SEO Strategy & Execution

• Develop and execute comprehensive SEO strategies focused on local service-area targeting.
• Conduct keyword research, competitor analysis, andidentifygaps to prioritize high-impact SEO opportunities.
• Optimizeon-page elements (titles, meta descriptions, content) and technical SEO (site speed, mobile-friendliness, schema markup).

Local SEO & Google Business Profile (GBP) Management

• OptimizeGoogle Business Profiles for multiple locations, ensuringaccurateservice area selection and localized content.
• Improve review volume and quality using automated follow-ups and customer incentives.
• Increase local pack rankings and “near me” search visibility through regular GBP updates.

Content Strategy & Creation

• Develop localized content (e.g., blogs, guides, landing pages) addressing homeowner pain points.
• Collaborate with designers to create engaging video content for YouTube and social platforms.
• Build topical authority byoptimizingservice pages with FAQs, case studies, and testimonials.

Backlink Development & Authority Building

• Acquirehigh-quality backlinks from industry directories, local business partnerships, and niche blogs.
• Lead guest posting campaigns and co-branded content opportunities with influencers or contractors.
• Leverage PR opportunities (e.g., local news features, project highlights) to secure editorial backlinks.

Analytics & Reporting

• Track and report on key performance indicators (KPIs) including organic traffic, keyword rankings, and lead generation.
• Provide monthly reports with actionable insights and ROI analysis for SEO initiatives.
• Stay updated on search engine algorithm changes and adjust strategies accordingly.

Cross-Functional Collaboration

• Collabore with paid media teams to align SEO and PPC keyword strategies.
• Partner with sales and operations to ensure SEO efforts align with businessobjectives.
• Mentor junior team members and promote a culture of SEO best practices within the team.

Other Tasks as Directed

• This role requires a detail-oriented, results-driven professional who thrives in a dynamic, fast-paced environment. Ifyou’repassionate about driving organic growth and enhancing local search visibility,we’dlove to hear from you!