SEO & Google Ads Specialist

Max Academy Group; Colombia; Presencial; COP 40.000.000 - 70.000.000; Jornada completa

Descripción de la vacante

Max Academy is growing and seeks an SEO & Google Ads Specialist to drive qualified leads through paid search, organic search, local SEO, and website conversion optimization. This role focuses on the full customer journey—from a parent’s online search to becoming a qualified lead—and works with content, UX, and analytics to improve CPL, rankings, and conversion rates.

Ideal candidates have 2+ years of hands-on Google Ads and SEO, experience with GA4, Search Console, Tag Manager, and tools like

Formación

• 2+ years of hands-on Google Ads and SEO experience.
• Strong understanding of keyword research, search intent, SERPs, and local SEO.
• Experience with GA4, Google Search Console, and Google Tag Manager.
• Familiarity with SEMrush, Ahrefs, BrightLocal, or similar tools.
• Understanding of conversion tracking, attribution, CRO, and landing-page optimization.
• Strong analytical and problem-solving skills.
• Ability to work independently and prioritize based on impact.
• Intermediate to advanced English.
• Hubstaff experience will be a plus.

Responsabilidades

• Manage and optimize Google Ads campaigns including Search and Performance Max.
• Improve CPL, conversion rates, lead quality, and overall campaign performance.
• Conduct keyword, search-term, bidding, audience, and budget analysis.
• Test ads, targeting, landing pages, and campaign strategies.
• Monitor conversion tracking and attribution.

Conocimientos

Analytical thinking

Independent worker

English proficiency

Herramientas

Google Ads

GA4

Google Search Console

Google Tag Manager

SEMrush

Ahrefs

BrightLocal

Descripción del empleo

Max Academy is a growing education company supporting a network of early childhood education centers across multiple markets. We are building a modern, data-driven approach to enrollment, marketing, and growth—and we’re looking for talented people who want to help us scale.

The Role

We are looking for an SEO & Google Ads Specialist to drive qualified leads through paid search, organic search, local SEO, and website conversion optimization.

This is not a role focused only on traffic or rankings. We want someone who understands the full journey—from the moment a parent searches online to the moment they become a qualified lead.

Key Responsibilities

Google Ads

• Manage and optimize Search and Performance Max campaigns.
• Improve CPL, conversion rates, lead quality, and overall campaign performance.
• Conduct keyword, search-term, bidding, audience, and budget analysis.
• Test ads, targeting, landing pages, and campaign strategies.
• Monitor conversion tracking and attribution.

SEO & Local SEO

• Develop strategies to increase organic traffic, rankings, and leads.
• Perform keyword, competitor, technical, and on-page SEO analysis.
• Optimize content, metadata, internal linking, and website structure.
• Manage and optimize Google Business Profiles and local listings.
• Monitor local rankings, citations, and NAP consistency.
• Identify high-intent local search opportunities.

UX & Conversion Optimization

• Review websites and landing pages to identify conversion barriers.
• Improve navigation, calls-to-action, forms, content structure, and user flow.
• Analyze behavior using GA4, heatmaps, session recordings, and similar tools.
• Recommend and test changes designed to increase conversion rates and lead quality.
• Collaborate with developers and team members to implement improvements.

Requirements

• 2+ years of hands-on Google Ads and SEO experience.
• Strong understanding of keyword research, search intent, SERPs, and local SEO.
• Experience with Google Ads, GA4, Google Search Console, and Google Tag Manager.
• Experience with SEMrush, Ahrefs, BrightLocal, or similar platforms.
• Understanding of conversion tracking, attribution, CRO, and landing-page optimization.
• Strong analytical and problem-solving skills.
• Ability to work independently and prioritize based on business impact.
• Intermediate to advanced English.
• Must be comfortable using Hubstaff for time tracking, activity monitoring, and work accountability. Hubstaff is a requirement of the position.

Preferred Experience

• Multi-location or local businesses.
• Lead-generation campaigns.
• Google Business Profiles.
• CRM and offline conversion tracking.
• Microsoft Clarity, Hotjar, or similar UX tools.
• WordPress, Webflow, or similar platforms.
• Mobile usability, website performance, and page-speed optimization.

Who We’re Looking For

You are analytical, proactive, curious, and results-driven. You don’t simply report that performance changed—you investigate why it changed and what we should do next.

You understand how Google Ads, SEO, local visibility, UX, and conversion optimization work together, and you are excited about using those skills to help a growing organization generate more qualified leads and scale.