SEO & Google Ads Specialist — Lead Growth Focus

Max Academy Group; Colombia; Presencial; COP 40.000.000 - 70.000.000; Jornada completa

Descripción de la vacante

Max Academy is growing and seeks an SEO & Google Ads Specialist to drive qualified leads through paid search, organic search, local SEO, and website conversion optimization. This role focuses on the full customer journey—from a parent’s online search to becoming a qualified lead—and works with content, UX, and analytics to improve CPL, rankings, and conversion rates.

Ideal candidates have 2+ years of hands-on Google Ads and SEO, experience with GA4, Search Console, Tag Manager, and tools like

Formación

• 2+ years of hands-on Google Ads and SEO experience.
• Strong understanding of keyword research, search intent, SERPs, and local SEO.
• Experience with GA4, Google Search Console, and Google Tag Manager.
• Familiarity with SEMrush, Ahrefs, BrightLocal, or similar tools.
• Understanding of conversion tracking, attribution, CRO, and landing-page optimization.
• Strong analytical and problem-solving skills.
• Ability to work independently and prioritize based on impact.
• Intermediate to advanced English.
• Hubstaff experience will be a plus.

Responsabilidades

• Manage and optimize Google Ads campaigns including Search and Performance Max.
• Improve CPL, conversion rates, lead quality, and overall campaign performance.
• Conduct keyword, search-term, bidding, audience, and budget analysis.
• Test ads, targeting, landing pages, and campaign strategies.
• Monitor conversion tracking and attribution.

Conocimientos

Analytical thinking

Independent worker

English proficiency

Herramientas

Google Ads

GA4

Google Search Console

Google Tag Manager

SEMrush

Ahrefs

BrightLocal

Descripción del empleo

Max Academy is growing and seeks an SEO & Google Ads Specialist to drive qualified leads through paid search, organic search, local SEO, and website conversion optimization. This role focuses on the full customer journey—from a parent’s online search to becoming a qualified lead—and works with content, UX, and analytics to improve CPL, rankings, and conversion rates.

Ideal candidates have 2+ years of hands-on Google Ads and SEO, experience with GA4, Search Console, Tag Manager, and tools like