PAID SEARCH SPECIALIST (Google Ads | B2B Lead Generation)

TGTC; Bogotá ciudad; Presencial; COP 248.463.000 - 372.694.000; Jornada completa

Descripción de la vacante

The Global Talent Co. is seeking a hands-on Paid Search Specialist to build and optimize Google Ads campaigns that generate high-quality B2B leads across international markets.

You will own end-to-end campaigns, collaborate with Creative and Growth teams, and stay ahead of platform changes to maximize CPL/CPA efficiency in a remote-first environment.

Formación

• 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns.
• Proven track record delivering high-quality B2B leads across international markets.
• Strong analytical skills using GA, Looker Studio, or similar reporting tools.
• Experience with Meta Ads and/or LinkedIn Ads.
• Comfortable working in a remote-first environment.

Responsabilidades

• Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
• Own keyword strategy, bidding strategies, match types, and search intent optimization to drive high-quality candidate acquisition.
• Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
• Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
• Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
• Monitor and optimize campaign performance using KPIs such as CPL, CPA, ROAS, and conversion rates.
• Analyze campaign performance and transform data into actionable recommendations that improve acquisition efficiency.
• Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
• Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
• Build and maintain performance dashboards while communicating campaign insights and recommendations to leadership.

Conocimientos

Google Ads

Lead generation

Analytics mindset

Remote work

B2B campaigns

Herramientas

Google Analytics

Looker Studio

Mixpanel

Descripción del empleo

Part time / Full time

PAID SEARCH SPECIALIST (Google Ads | B2B Lead Generation)

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Your Role

We're looking for a hands‑on Paid Search Specialist who thrives on building and optimizing Google Ads campaigns that generate high‑quality B2B leads across international markets.

You'll play a key role in scaling our global candidate acquisition engine by owning high‑intent Google Search campaigns while collaborating closely with our Creative and Growth teams to continuously improve performance.

If you're passionate about Google Ads, performance marketing, experimentation, and data‑driven optimization, we'd love to hear from you.

At The Global Talent Co., we connect the world's best marketers with some of the most innovative companies across Europe and North America. In this internal role, you'll help us attract exceptional marketing talent through highly optimized acquisition campaigns.

To be successful in this role, you'll have proven hands‑on experience running Google Ads (Paid Search) campaigns for B2B businesses across multiple international markets.

Responsibilities

• Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
• Own keyword strategy, bidding strategies, match types, and search intent optimization to drive high‑quality candidate acquisition.
• Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
• Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
• Partner closely with the Creative and Content teams to develop and continuously improve high‑performing ad creatives.
• Monitor and optimize campaign performance using KPIs such as CPL, CPA, ROAS, and conversion rates.
• Analyze campaign performance and transform data into actionable recommendations that improve acquisition efficiency.
• Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
• Continuously A/B test headlines, creatives, landing pages, audiences, and calls‑to‑action to maximize conversion rates.
• Build and maintain performance dashboards while communicating campaign insights and recommendations to leadership.

Requirements

• 3–6 years of hands‑on experience managing Google Ads (Paid Search) campaigns.
• Proven experience running B2B paid media campaigns with a strong focus on lead generation and performance marketing.
• Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences. Candidates whose experience has been limited to a single local market are less likely to be a fit for this role.
• Strong understanding of keyword research, search intent, match types, bidding strategies, and conversion optimization.
• Proven success improving campaign performance while reducing CPL, CPA, and acquisition costs.
• Experience managing Google Ads campaigns end‑to‑end, from campaign setup through optimization and reporting.
• Experience with Meta Ads and/or LinkedIn Ads.
• Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
• Comfortable managing and scaling paid advertising budgets across multiple channels.
• Experience collaborating with Creative teams to develop high‑converting advertising assets.
• Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
• Highly autonomous, organized, and comfortable working in a remote‑first environment.

Highly Preferred (PLUS)

• Experience working for a Talent Staffing, Recruitment, Talent Acquisition, HR Tech, Employer Branding, Workforce Solutions, or Remote Hiring company.
• Experience in Recruitment Marketing or Talent Acquisition Marketing.
• Experience marketing to marketers or other professional B2B audiences.
• Experience building candidate acquisition funnels or talent attraction campaigns.
• Experience scaling campaigns across North America, Europe, APAC, LATAM, or multiple regions simultaneously.

Nice to Have

• Experience with landing page testing and conversion rate optimization (CRO).
• Experience working with marketing automation platforms and CRM integrations.
• Experience leveraging first‑party data and audience segmentation strategies.
• Familiarity with attribution modeling and multi‑touch reporting.

About Us

At The Global Talent Co., we provide incredible opportunities for the top 5% of global marketers. Join our team and become our employee, gaining access to competitive salaries, long‑term career opportunities, and the chance to work with some of the most innovative companies across Europe and the United States.

As your employer, we match exceptional marketing talent with high‑growth businesses looking for long‑term strategic hires. Our mission is to remove geographical barriers and connect world‑class marketers with leading global companies through remote work.

If you're passionate about performance marketing and want to make a measurable impact while working alongside an ambitious international team, we'd love to hear from you.