Senior SEO

Publicis Groupe; Bogotá; On-site; COP 45,000,000 - 75,000,000; Full time

Job summary

Publicis Global Delivery is hiring a Regional SEO Specialist to lead the regional SEO strategy and local activation for client programs in Bogotá and nearby markets. You will align budgets, audiences, and KPIs with the global SEO framework and work with local teams to deliver measurable results.

You will feed insights from audits and analytics into proposals, ensuring cohesion between regional and global hubs while maintaining clear client-facing communication.

Qualifications

• Confident, professional communication with clients and partners.
• Strong ability to measure impact of SEO strategies via analytics.
• Skilled at identifying organic search opportunities.
• Ability to use search trend and user data to support owned-first strategy.
• Capable of clear internal briefing and structured project management.

Responsibilities

• Support development of regional SEO strategy and local activation for clients.
• Incorporate local nuances and legal considerations into feasibility of plans.
• Provide insights from audits to shape regional strategy and proposals.
• Ensure effective integration between global and regional SEO operations.

Skills

Confident client communication

Professional tone with third-parties

SEO analytics measurement

Identify organic search opportunities

Data-driven decision making

Job description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

• Support of day-to-day client relationships, contributing and leading regional and local client communication with the support of the wider specialist teams.
• Be the support liaison between the global Zenith SEO team in London, and local SEO resources
• Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and budget
• Feed into new SEO proposals and statements of work as requested by local or regional client entities

Responsibilities

• Support the development of the optimal regional SEO strategy and local activation for client based on their budgets, target audience and KPIs.
• Feed in local and regional nuances and legal restrictions back to the global SEO team to ensure feasibility of activation plan
• Feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO.
• Ensure integration between global and regional hub to form an efficient network of SEO operations for client

Qualifications

• Confident, comfortable and professional when communicating with clients and third-parties.
• Good understanding of how to measure impact of SEO based strategies through analytics platforms and other external metrics.
• Good understanding of how to identify organic search opportunity
• Good understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.
• Ability to establish clear internal briefing and manage projects; lay out work in well-planned and organised manner; maintains two-way dialogue with others on work and results; is a clear and frequent communicator.