Senior SEO

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 24.000.000 - 42.000.000; Jornada completa

Descripción de la vacante

Publicis Groupe Holdings B.V. in Bogotá is seeking a regional SEO professional to support day-to-day client relationships and coordinate with the global SEO team to shape regional strategy and activation.

You will align local markets with tiered budgets, contribute to proposals, and ensure activation plans are feasible while collaborating with local teams across regions. Strong communication, analytics literacy, and project management across regions are essential to drive cross-functional SEO

Formación

• Confident, comfortable and professional when communicating with clients and third-parties.
• Good understanding of how to measure impact of SEO based strategies through analytics platforms and other external metrics.
• Good understanding of how to identify organic search opportunities.
• Good understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.
• Ability to establish clear internal briefing and manage projects; lay out work in well-planned and organised manner; maintains two-way dialogue with others on work and results; is a clear and frequent communicator.

Responsabilidades

• Support the development of the optimal regional SEO strategy and local activation for client based on their budgets, target audience and KPIs.
• Feed in local and regional nuances and legal restrictions back to the global SEO team to ensure feasibility of activation plan.
• Feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO.
• Ensure integration between global and regional hub to form an efficient network of SEO operations for client.

Conocimientos

Client communication

SEO analytics

Organic search opportunities

Search trends & user behavior data

Project management

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

• Support of day-to-day client relationships, contributing and leading regional and local client communication with the support of the wider specialist teams.
• Be the support liaison between the global Zenith SEO team in London, and local SEO resources
• Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and budget
• Feed into new SEO proposals and statements of work as requested by local or regional client entities

Responsibilities

• Support the development of the optimal regional SEO strategy and local activation for client based on their budgets, target audience and KPIs.
• Feed in local and regional nuances and legal restrictions back to the global SEO team to ensure feasibility of activation plan
• Feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO.
• Ensure integration between global and regional hub to form an efficient network of SEO operations for client

Qualifications

• Confident, comfortable and professional when communicating with clients and third-parties.
• Good understanding of how to measure impact of SEO based strategies through analytics platforms and other external metrics.
• Good understanding of how to identify organic search opportunity
• Good understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.
• Ability to establish clear internal briefing and manage projects; lay out work in well-planned and organised manner; maintains two-way dialogue with others on work and results; is a clear and frequent communicator.