Senior Programmatic Growth Strategist

Power Digital Marketing; Colombia; Presencial; COP 140.130.000 - 233.550.000; Jornada completa

Descripción de la vacante

Power Digital Marketing in Colombia is seeking a Programmatic Senior Strategist to own execution, performance, and growth of our programmatic service within key enterprise accounts. You will lead cross-channel strategies across mobile, display, video, and connected TV, partnering with specialists and client teams to drive measurable results and strong client partnerships.

You will design campaigns, onboard new accounts in DSPs, identify audience segments, negotiate with media vendors, and

Formación

• 4+ years direct experience managing cross-channel performance marketing campaigns for ecommerce/B2B/B2C lead gen
• Strong business acumen with ability to translate quantitative data into actionable insights
• Proven understanding of digital marketing principles across channels including mobile, display, video, OTT/CTV, and audio
• Knowledge of ad creative best practices and platform formats for different channels
• Proficiency in audience targeting techniques within programmatic platforms
• Excellent communication and collaboration across cross-functional teams
• Attention to detail in setting up, monitoring, and optimizing programmatic campaigns
• Expertise in ad tech tools and platforms like ad servers and verification tools
• Experience managing multiple projects and building client relationships and guiding decision makers

Responsabilidades

• Lead and drive strategic collaboration with cross-functional teams to develop and execute programmatic strategies
• Provide senior-level insights to shape programmatic direction and align with goals
• Design and implement programmatic campaigns across channels (mobile, display, video, CTV, DOOH, audio)
• Oversee onboarding of new programmatic accounts and campaigns within DSPs
• Identify strategic audience segments and establish data partnerships
• Foster relationships and negotiate with media vendors and networks
• Serve as primary client contact for programmatic communications and guidance
• Collaborate with marketing and analytics to integrate reporting APIs and optimize performance
• Implement robust data integration strategies to enhance efficiency
• Analyze campaign performance and report KPIs to senior stakeholders
• Deliver actionable campaign insights and strategic recommendations
• Support measurement approaches and AI-driven optimizations
• Leverage Power Digital's Nova ecosystem in department workflows

Conocimientos

Programmatic advertising

Cross-channel strategy

Client communication

Data-driven insights

AI technologies

Herramientas

DSPs

Ad servers

Ad verification tools

Nova ecosystem

Descripción del empleo

Power Digital Marketing in Colombia is seeking a Programmatic Senior Strategist to own execution, performance, and growth of our programmatic service within key enterprise accounts. You will lead cross-channel strategies across mobile, display, video, and connected TV, partnering with specialists and client teams to drive measurable results and strong client partnerships.

You will design campaigns, onboard new accounts in DSPs, identify audience segments, negotiate with media vendors, and