Senior Programmatic Strategist for Enterprise Growth

Powerdigitalmarketing; Colombia; Presencial; COP 60.000.000 - 110.000.000; Jornada completa

Descripción de la vacante

Power Digital is a growth-focused agency leveraging AI-powered tools to drive measurable outcomes for brands in Colombia. The Senior Strategist will own the execution and optimization of high-impact programmatic campaigns across mobile, display, video, and connected TV, partnering with cross-functional teams to align with client business goals.

Responsibilities include leading complex campaigns, delivering strategic insights, integrating data and APIs, and maintaining client relationships at

Formación

• 4+ years managing cross-channel performance campaigns.
• Experience with programmatic media across mobile, display, video, CTV, DOOH, and audio.
• Excellent communication and collaboration across teams and clients.

Responsabilidades

• Lead strategic collaboration with cross-functional teams to develop and execute programmatic strategies.
• Provide senior-level insights to shape programmatic direction.
• Design programmatic campaigns across channels including mobile, display, video, CTV, DOOH and audio.
• Onboard new programmatic accounts and campaigns within DSPs.
• Identify strategic audience segments and data partnerships to optimize campaigns.
• Negotiate with media vendors and curate relevant media inventory.
• Serve as primary contact for programmatic communications with clients.
• Collaborate with marketing and analytics to integrate advanced reporting APIs.
• Implement data integration strategies to boost campaign efficiency.
• Analyze campaign performance with KPIs using advanced reporting tools.

Conocimientos

Cross-channel marketing

Strategic thinking

Client relations

Data-driven decisions

Executive communication

Herramientas

Ad servers

Ad verification

Ad trafficking

Reporting APIs

Descripción del empleo

Power Digital is a growth-focused agency leveraging AI-powered tools to drive measurable outcomes for brands in Colombia. The Senior Strategist will own the execution and optimization of high-impact programmatic campaigns across mobile, display, video, and connected TV, partnering with cross-functional teams to align with client business goals.

Responsibilities include leading complex campaigns, delivering strategic insights, integrating data and APIs, and maintaining client relationships at