Senior Paid Search Specialist

Publicis Global Delivery (PGD); Bogotá; Presencial; COP 33.480.000 - 66.960.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Senior Paid Search Specialist to join our global Media team. If you're passionate about performance marketing and data-driven strategies, you’ll drive measurable business results across international campaigns.

You'll develop, optimize, and scale Paid Search initiatives, collaborating with cross-functional teams and leveraging leading advertising platforms to exceed client objectives and deliver value for global brands.

Formación

• 3+ years of experience managing Paid Search campaigns.
• Hands-on with Google Ads (required), Bing Ads, SA360, and Google Ads Editor.
• Strong knowledge of keyword research, match types, and negative keywords.
• English proficiency at B2 level or higher.
• Strong analytical, problem-solving, and communication skills.

Responsabilidades

• Manage end-to-end Paid Search campaigns across multiple search platforms.
• Develop optimization strategies to improve performance and meet business objectives.
• Analyze campaign performance and provide actionable recommendations based on data.
• Monitor budgets, bidding strategies, pacing, and overall campaign health.
• Collaborate with global stakeholders to ensure flawless campaign execution.
• Stay up to date with platform updates, industry trends, and Paid Search best practices.
• Identify growth opportunities and continuously improve campaign performance.
• Work with global clients and world-class brands.
• Collaborate with international teams in a dynamic environment.
• Grow your expertise using leading Search marketing platforms and AdTech solutions.
• Be part of one of the largest digital operations hubs within Publicis Groupe.
• Access continuous learning and professional development opportunities.

Conocimientos

Paid search

Google Ads

Bing Ads

SA360

Google Ads Editor

Keyword research

Match types

Negative keywords

Smart bidding

Budget management

Performance analysis

English proficiency (B2+)

Herramientas

Google Ads Editor

Descripción del empleo

At Publicis Global Delivery (PGD), we're looking for a Senior Paid Search Specialist to join our global Media team.

If you're passionate about performance marketing, enjoy building data-driven strategies, and have experience optimizing campaigns across multiple Search platforms, this is your opportunity to work with global brands and international teams while driving measurable business results.

You'll play a key role in developing, optimizing, and scaling Paid Search campaigns, collaborating with cross-functional teams and leveraging leading advertising platforms.

We're looking for professionals with:

• 3+ years of experience managing Paid Search campaigns.
• Hands-on experience with:
• Google Ads (required)
• Microsoft Bing Ads
• Search Ads 360 (SA360)
• Google Ads Editor
• Experience building campaigns from scratch and optimizing performance through data-driven strategies.
• Strong knowledge of:
• Keyword research and strategy
• Match types and negative keywords
• Smart bidding strategies
• Budget management and campaign pacing
• Performance analysis and reporting
• English proficiency at B2 level or higher.
• Strong analytical, problem-solving, and communication skills.

What You'll Do

• Manage end-to-end Paid Search campaigns across multiple search platforms.
• Develop optimization strategies to improve campaign performance and achieve business objectives.
• Analyze campaign performance and provide actionable recommendations based on data.
• Monitor budgets, bidding strategies, pacing, and overall campaign health.
• Collaborate with global stakeholders to ensure flawless campaign execution.
• Stay up to date with platform updates, industry trends, and Paid Search best practices.
• Identify growth opportunities and continuously improve campaign performance.
• Work with global clients and world-class brands.
• Collaborate with international teams in a dynamic environment.
• Grow your expertise using leading Search marketing platforms and AdTech solutions.
• Be part of one of the largest digital operations hubs within Publicis Groupe.
• Access continuous learning and professional development opportunities.