Senior Paid Media Specialist: Meta & Google Ads

Tidal; Bogotá; On-site; COP 6,000,000 - 9,000,000; Full time

Job summary

Tidal is seeking a digital marketing professional in Bogotá to manage paid media campaigns focusing on Meta Ads Manager and Google Ads, while integrating email and SMS marketing to drive engagement and conversions.

You will own campaigns across ads, landing pages, and product pages, optimize efficiency, monitor conversion rates, and contribute to margin improvements through data-driven decisions.

Qualifications

• Experience in email and SMS marketing.
• Strong focus on Meta Ads Manager and Google Ads.

Responsibilities

• Own paid media campaigns to improve efficiency, conversion rates, and contribution margin.
• Identify opportunities across ads, landing pages, and product pages.

Skills

Email marketing

SMS marketing

Paid media strategy

Tools

Meta Ads Manager

Google Ads

Job description

Tidal is seeking a digital marketing professional in Bogotá to manage paid media campaigns focusing on Meta Ads Manager and Google Ads, while integrating email and SMS marketing to drive engagement and conversions.

You will own campaigns across ads, landing pages, and product pages, optimize efficiency, monitor conversion rates, and contribute to margin improvements through data-driven decisions.