Senior Paid Media Operations Strategist

WPP Media Limited

Bogotá

On-site

COP 65,000,000 - 95,000,000

Full time

2 days ago

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Job summary

WPP Media Limited in Bogotá, Colombia seeks a Media Advertising Operations Senior Associate to design and execute data-driven digital media strategies that align with brand goals and performance targets. You will manage campaigns across Google, Meta, TikTok, and LinkedIn, drive optimization, and translate campaign data into actionable recommendations for clients and internal teams.

Join a collaborative environment delivering measurable growth through advanced analytics, audience insights, and

Qualifications

Advanced hands-on experience managing, optimizing, and scaling paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads.
Proven expertise in performance marketing strategy: audience planning, full-funnel design, lead gen, conversion optimization, and budget allocation.
Strong analytical skills interpreting metrics like CPA, CPL, CAC, ROAS, CTR, CVR, CPM; turning data into insights.
Knowledge of measurement frameworks: GA4, GTM, conversion tracking, events, attribution.
Experience conducting A/B testing, experimentation, and optimization to identify growth opportunities.
Ability to collaborate with cross-functional teams and clients, using storytelling with data and advanced spreadsheets.

Responsibilities

Lead planning, activation, optimization, and measurement of campaigns across Google, Meta, TikTok, and LinkedIn, ensuring efficient investment and measurable results.