Senior Paid Media Strategist: Full-Funnel Growth (Remote)

Bluelight; Bogotá; Remote; COP 70,000,000 - 90,000,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Generous paid-time-off

Flexible working hours

Continuing education opportunities

Job summary

A leading software consultancy in Bogotá, Colombia is seeking a skilled individual to manage Google Ads campaigns. The role involves optimizing performance through analysis and collaboration with sales teams to improve lead quality. Candidates should have over 5 years of experience in paid media, proficiency with Google Analytics and Looker Studio, and a strong analytical mindset. This position offers competitive salary and flexible working arrangements, making it ideal for those looking to thrive in a fast-paced environment.

Qualifications

• 5+ years of hands-on experience managing paid campaigns across Google.
• Skilled in tracking and optimizing campaigns beyond top-of-funnel leads.
• Knowledgeable in UTM parameters and conversion tracking.

Responsibilities

• Launch, manage and optimize Google Ads campaigns across channels.
• Create dashboards and evaluate campaign results.
• Collaborate with sales to refine lead quality.

Skills

Expertise in Google Ads

Strong Analytical Abilities

Collaboration with Sales

Proficient in English

Tools

Google Analytics

Looker Studio

Google Tag Manager

Job description

A leading software consultancy in Bogotá, Colombia is seeking a skilled individual to manage Google Ads campaigns. The role involves optimizing performance through analysis and collaboration with sales teams to improve lead quality. Candidates should have over 5 years of experience in paid media, proficiency with Google Analytics and Looker Studio, and a strong analytical mindset. This position offers competitive salary and flexible working arrangements, making it ideal for those looking to thrive in a fast-paced environment.