Senior Paid Media Buyer (Meta & Google Ads)

BruntWork; Colombia; Remote; COP 90,000,000 - 150,000,000; Full time

Benefits offered by this job

Permanent work from home

Health insurance coverage for eligible

Job summary

BruntWork is seeking an experienced Senior Paid Media Buyer to own the paid advertising strategy and execution across 15+ client accounts. This agency-side role focuses on Meta and Google Ads, optimizing campaigns, and delivering measurable results while communicating insights to clients.

You will work directly with clients, set up tracking, and collaborate with creative and strategy teams to drive growth. Remote work option available.

Qualifications

• 5+ years of hands-on paid media experience in a digital marketing agency.
• Extensive experience managing Meta Ads and Google Ads campaigns independently.
• Proven track record with service-based businesses.
• Demonstrated ability to manage multiple client accounts in an agency setting.
• Proven ability to generate qualified leads and measurable business results.
• Strong understanding of campaign structure, targeting, bidding, optimization, testing and scaling.
• Proficiency with conversion tracking, attribution and performance analytics.
• Experience with Meta Ads Manager, Google Ads, Google Analytics, Google Tag Manager, Meta Pixel, and Conversion API.
• Experience using Zapier and GoHighLevel (GHL).

Responsibilities

• Develop and execute paid advertising strategies across Meta and Google Ads.
• Independently build, launch, manage, and optimize campaigns across multiple client accounts.
• Manage a portfolio of 15+ active accounts with strong performance and ROAS.
• Monitor campaign performance daily and identify opportunities for optimization and scale.
• Conduct A/B testing across audiences, creatives, and landing pages.
• Analyze data and translate insights into actionable strategies.
• Set up and troubleshoot conversion tracking and attribution systems.
• Maintain tracking integrations (Pixel, GTM, Conversion API).
• Configure Zapier automations and GoHighLevel integrations.
• Identify and resolve tracking or attribution issues independently.
• Prepare performance reports and provide strategic recommendations.
• Participate in client meetings and communicate results clearly.
• Collaborate with creative/strategy teams while owning paid media execution.
• Ensure accounts comply with platform policies and best practices.
• Continuously seek opportunities to improve efficiency and lead quality.

Skills

Paid media

Agency experience

Meta Ads

Google Ads

Lead generation

Analytics

Campaign optimization

Client communication

Tools

Meta Pixel

Google Tag Manager

Conversion API

Google Analytics

Zapier

GoHighLevel (GHL)

Job description

Our client is seeking an experienced Senior Paid Media Buyer to take full ownership of paid advertising strategy, campaign execution, optimization, tracking, and performance across 15+ active client accounts.

This is a highly hands-on, results-driven role for an experienced agency-side media buyer who can independently manage the full advertising lifecycle across Meta and Google Ads. The ideal candidate has a strong track record working with service-based businesses, generating qualified leads, improving campaign performance, and confidently making data-driven decisions without requiring day-to-day direction.

You will also work directly with clients, providing performance insights, strategic recommendations, and clear communication around campaign results and opportunities for growth.

Schedule:

• Monday to Friday, 10:00 am to 6:00 pm (US Eastern Time, 40 hours per week, 8 hours per day)

Key Responsibilities:

• Develop and execute paid advertising strategies across Meta and Google Ads.
• Independently build, launch, manage, and optimize campaigns across multiple client accounts.
• Manage a portfolio of 15+ active accounts, maintaining strong performance, lead quality, and return on ad spend.
• Monitor campaign performance daily and proactively identify opportunities for optimization and scale.
• Conduct A/B testing across audiences, creatives, offers, messaging, and landing pages.
• Analyze campaign data and translate performance insights into actionable strategies.
• Set up, maintain, and troubleshoot conversion tracking and attribution systems.
• Manage Meta Pixel, Google Tag Manager, Conversion API, and other tracking integrations.
• Configure and maintain Zapier automations and GoHighLevel (GHL) integrations.
• Identify and resolve tracking, attribution, campaign, and technical issues independently.
• Prepare campaign performance reports and provide strategic recommendations.
• Participate in client meetings via Zoom and confidently communicate campaign performance and recommendations.
• Collaborate with creative, content, and strategy teams while maintaining ownership of paid media execution.
• Ensure advertising accounts comply with platform policies and industry best practices.
• Continuously identify opportunities to improve campaign efficiency, lead quality, and overall client results.

Requirements:

• 5+ years of hands-on experience in paid media, media buying, or paid advertising within a digital marketing agency.
• Extensive experience managing Meta Ads and Google Ads campaigns independently.
• Proven experience managing paid advertising for service-based businesses.
• Demonstrated ability to manage multiple client accounts simultaneously in an agency environment.
• Proven track record of generating qualified leads and measurable business results through paid advertising.
• Strong understanding of campaign structure, audience targeting, bidding, optimization, testing, and scaling.
• Strong knowledge of conversion tracking, attribution, and performance analytics.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, Google Tag Manager, Meta Pixel, and Conversion API.
• Experience with Zapier and GoHighLevel (GHL).
• Strong analytical, troubleshooting, and problem-solving skills.
• Excellent written and verbal English communication skills.
• Comfortable presenting campaign performance and strategic recommendations directly to clients.
• Highly organized, proactive, self-managed, and accountable.

Preferred Qualifications:

• Experience managing 15+ accounts simultaneously.
• Experience working with lead-generation campaigns for home services, healthcare, professional services, real estate, or other service-based industries.
• Experience scaling campaigns while maintaining lead quality and cost efficiency.
• Strong understanding of landing page performance and conversion rate optimization.
• Experience identifying and resolving complex tracking or attribution issues.
• Experience working with creative teams to develop and test performance-driven ad creatives.
• Experience with reporting dashboards and performance reporting tools.
• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations