Senior Paid Media Architect - DTC Home Decor (Remote)

Tidal; Bogotá ciudad; Remote; COP 107,071,000 - 142,761,000; Full time

Job summary

Tidal is seeking a Sr. Media Buyer/Paid Media Specialist for a US-focused DTC furniture and home decor brand. This remote, independent contractor role involves owning paid media execution, optimizing customer acquisition, and driving profitable growth across multiple ad platforms.

You will manage budgets, guide creative strategy, and execute email and SMS campaigns using Klaviyo and Postscript. Collaboration with cross-functional teams is expected to scale campaigns effectively.

Qualifications

• At least 3 years of hands-on paid media buying experience.
• Experience with DTC brands selling to the US market.
• Agency and in-house brand experience required.
• Proven ability to manage advertising budgets exceeding US$250,000 per month.
• Advanced expertise in Meta Ads Manager and Google Ads.
• Hands-on experience with TikTok Ads, AppLovin, and Pinterest Ads.
• Experience with Klaviyo and Postscript for email and SMS campaigns.
• Strong knowledge of creative strategy, copywriting and branding.
• Strong analytical skills and understanding of ecommerce economics, attribution, and scaling.
• Ability to work independently and turn insights into action.

Responsibilities

• Own paid media campaigns: plan, launch, manage, and optimize across Meta, Google, TikTok, AppLovin, and Pinterest.
• Manage budgets and growth: allocate spend, adjust budgets, lead retargeting strategies.
• Guide creative strategy: collaborate with creatives to craft hooks, messaging, and formats.
• Lead structured testing: develop testing roadmaps and identify winning approaches.
• Execute email/SMS marketing: use Klaviyo and Postscript to optimize flows and campaigns.
• Analyze performance and improve conversion: monitor CAC/ROAS and landing page performance.
• Maintain reporting and campaign quality: ensure tracking and setup accuracy; report results.

Skills

Paid media buying

Budget management

Analytical skills

Independent work

US market experience

Campaign optimization

Creative strategy

Email marketing

SMS marketing

Tools

Meta Ads Manager

Google Ads

TikTok Ads

AppLovin

Pinterest Ads

Klaviyo

Postscript

Shopify

GA4

Attribution tools

Job description

Tidal is seeking a Sr. Media Buyer/Paid Media Specialist for a US-focused DTC furniture and home decor brand. This remote, independent contractor role involves owning paid media execution, optimizing customer acquisition, and driving profitable growth across multiple ad platforms.

You will manage budgets, guide creative strategy, and execute email and SMS campaigns using Klaviyo and Postscript. Collaboration with cross-functional teams is expected to scale campaigns effectively.