Senior Owned Media Ops Lead - Google Ad Manager

Genius Sports Group; Medellín; Híbrido; COP 291.046.000 - 388.061.000; Jornada completa

Descripción de la vacante

Genius Sports Group is seeking an Associate Lead, Owned Media Operations to drive end‑to‑end advertising execution in Google Ad Manager, while supporting owned websites and first‑party data operations. You will partner with Customer Success, Media Buying, BI, Product and Technical teams across regions to translate campaign goals into precise setups, reporting, and reliable delivery.

The role is senior and individual contributor, requiring hands‑on GAM proficiency, data-driven decision making,

Formación

• 4+ years in ad ops, publisher ops, campaign/programmatic/yield management
• Hands-on GAM trafficking, inventory, delivery, forecasting, troubleshooting
• Experience building reporting/dashboards in BI tools, ideally with cloud data warehouses
• Knowledge of privacy, identity, measurement, and brand safety trends

Responsabilidades

• Campaign Activation and Trafficking: Configure, traffic, quality-assure, launch, and maintain campaigns in Google Ad Manager.
• Google Ad Manager Configuration: Implement orders, line items, creatives, targeting, and tracking.
• Quality Assurance and Launch Readiness: Perform pre/post-launch QA for rendering, tracking, and reporting.
• Delivery Monitoring and Optimization: Monitor pacing, impressions, revenue, and adjust settings to meet goals.
• Technical Troubleshooting: Resolve discrepancies across GAM, SSPs, servers, and third-party tech.
• Reporting and Analytics: Build and quality‑assure dashboards and reports in Sigma or BI tools.
• Performance Insights: Analyze delivery, viewability, CTR, revenue, and provide recommendations.
• Reporting Data Integrity: Maintain consistent naming and tagging for accurate downstream reporting.
• Yield and Inventory Optimization: Evaluate inventory performance and identify opportunities to improve fill rate and CPMs.
• First-Party Data Operations: Support audience intake, validation, synchronization, and governance.
• Cross-Functional Collaboration: Coordinate with teams and external providers to ensure campaign success.
• Client Relationship Management: Serve as operational contact for owners of sites and apps.
• Operational Expertise and Enablement: Act as SME for GAM and data matters; support standards and training.

Conocimientos

Fluent English

Advanced Google Ad Manager

Digital advertising / programmatic

Analytical judgment

BI tools (Sigma, Looker, Power BI, |?

Excel

HTML/JavaScript, APIs

First‑party data & data activation

Stakeholder management

Independent ownership

AI tools use responsibly

Herramientas

Google Ad Manager

Sigma

Looker

Power BI

Tableau

Snowflake

Descripción del empleo

Genius Sports Group is seeking an Associate Lead, Owned Media Operations to drive end‑to‑end advertising execution in Google Ad Manager, while supporting owned websites and first‑party data operations. You will partner with Customer Success, Media Buying, BI, Product and Technical teams across regions to translate campaign goals into precise setups, reporting, and reliable delivery.

The role is senior and individual contributor, requiring hands‑on GAM proficiency, data-driven decision making,