Paid Media Manager (Onsite)

Zipdev; Bogotá; Presencial; COP 60.000.000 - 120.000.000; Jornada completa

Descripción de la vacante

Zipdev in Bogotá is seeking a Paid Media Manager to lead a small team of strategists and drive campaigns across social, search, and display.

You will collaborate with cross-functional teams and North America, optimize performance through data insights, and stay ahead of industry trends in a fast-paced environment.

Fluency in English and a strong background in digital marketing are required for this role.

Formación

• 3+ years hands-on experience on Google Ads and/or Facebook Ads.
• Agency experience highly preferred.
• Solid background in digital marketing across multiple channels.
• Proven managerial or supervisory experience.
• Excellent client relationship and communication skills.
• Strong strategic and analytical thinking with attention to detail.
• Familiarity with tools like Google Ads, Facebook Ads Manager, and Google Analytics.
• Bachelor's degree in marketing, communications, or related field.
• Fluency in English.
• Ability to prioritize tasks based on client needs.

Responsabilidades

• Lead and mentor a small team of digital marketing buyers or strategists.
• Oversee planning, execution, and optimization of multi-channel campaigns across social, search, and display.
• Proactively dive into channels to understand day-to-day details and drive campaign success.
• Develop and maintain strong relationships with clients and align with their goals.
• Collaborate with internal teams and external partners to implement innovative strategies.
• Collaborate with global teammates, including North America, to align media strategy across regions.
• Analyze campaign data and provide actionable insights to improve performance.
• Refine internal processes to drive team efficiency and performance.
• Stay up-to-date with latest digital marketing trends, tools, and best practices.

Conocimientos

Team leadership

Client management

Strategic planning

Analytical mindset

Attention to detail

Fluency in English

Educación

Bachelor's degree in marketing, communications, or related field

Herramientas

Google Ads

Facebook Ads Manager

Google Analytics

Descripción del empleo

As a Paid Media Manager, you will work closely with our cross-functional strategists, overseeing campaigns across various channels and ensuring the successful execution of all digital marketing initiatives. Your exceptional communication and people management skills will be essential in fostering strong relationships with our clients and guiding our team of strategists towards continued growth and success.

Responsibilities include but are not limited to;

• Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists
• Oversee the planning, execution, and optimization of integrated digital marketing campaigns across various channels (e.g., social media, search, display, etc.)
• Proactively dive into every channel and platform to understand the day-to-day details, driving campaign success
• Develop and maintain strong relationships with clients, ensuring their needs and goals are met and exceeded
• Collaborate with internal teams and external partners to create and implement innovative digital marketing strategies
• Collaborate with global teammates, including North America, to align on media strategy across regions
• Analyze campaign performance data and provide actionable insights to improve efficiency and effectiveness
• Continuously refine and improve internal processes to drive team efficiency and performance
• Stay up-to-date with the latest digital marketing trends, tools, and best practices

• 3+ years of hands-on experience on Google Ads and/or Facebook Ads platform running campaigns
• Agency experience highly preferred
• Solid background in digital marketing in multiple channels (e.g., social media, search, display, etc.)
• Proven experience in a managerial or supervisory role
• Exceptional client relationship management, communication, and people management skills
• Strong strategic and analytical thinking, with attention to detail
• Familiarity with digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, etc.
• Bachelor's degree in marketing, communications, or a related field
• Fluency in English is required
• Ability to prioritize own and others tasks based on client needs

Our interview process includes, but is not limited to, the following:

• Cognitive Aptitude and Typing Test