Senior Influential Analyst

Publicis Global Delivery (PGD); Bogotá ciudad; Presencial; COP 100.440.000 - 167.400.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) in Bogotá, Colombia, seeks a Senior Influential Analyst to support the execution and coordination of influencer marketing campaigns. You will work closely with internal teams, clients, and creators to ensure campaigns are well organized, delivered on time, and aligned with business objectives.

The ideal candidate is highly organized, proactive, and comfortable managing multiple priorities, with confidence working with both people and data to drive campaign success.

Formación

• Experience in influencer marketing, social media, digital marketing, campaign management, or related fields.
• Previous experience leading, coordinating, or mentoring a team.
• Experience managing multiple campaigns, projects, or stakeholders simultaneously.

Responsabilidades

• Coordinate and oversee influencer marketing campaigns from planning through execution.
• Manage and prioritize multiple campaigns, ensuring timelines, deliverables, and requirements are met.
• Coordinate the workflow and day-to-day activities of the Influential team.
• Support and guide team members, providing direction and helping resolve operational challenges.
• Manage communication and coordination with influencers/creators and relevant stakeholders.
• Monitor campaign progress, deliverables, and creator activities to ensure successful execution.
• Collaborate with internal teams and clients to understand campaign requirements and translate them into actionable plans.
• Track campaign information, performance data, and key updates using internal tools and platforms.
• Identify potential issues or bottlenecks and proactively propose solutions.
• Prepare reports, campaign updates, and presentations for internal and client-facing purposes.
• Contribute to process improvements and best practices within the Influential team.

Conocimientos

Influencer marketing

Team coordination

Campaign management

Data analysis

Communication skills

Project management

Attention to detail

Descripción del empleo

We are looking for a Senior Influential Analyst to join our Influential team and support the execution and coordination of influencer marketing campaigns.

This role combines team coordination, campaign management, influencer operations, and client support. You will work closely with internal teams, clients, and creators to ensure campaigns are well organized, delivered on time, and aligned with business objectives.

The ideal candidate is highly organized, proactive, comfortable managing multiple priorities, and confident working with both people and data.

Key Responsibilities

• Coordinate and oversee influencer marketing campaigns from planning through execution.
• Manage and prioritize multiple campaigns, ensuring timelines, deliverables, and requirements are met.
• Coordinate the workflow and day-to-day activities of the Influential team.
• Support and guide team members, providing direction and helping resolve operational challenges.
• Manage communication and coordination with influencers/creators and relevant stakeholders.
• Monitor campaign progress, deliverables, and creator activities to ensure successful execution.
• Collaborate with internal teams and clients to understand campaign requirements and translate them into actionable plans.
• Track campaign information, performance data, and key updates using internal tools and platforms.
• Identify potential issues or bottlenecks and proactively propose solutions.
• Prepare reports, campaign updates, and presentations for internal and client-facing purposes.
• Contribute to process improvements and best practices within the Influential team.

Requirements

• 3+ years of experience in influencer marketing, social media, digital marketing, campaign management, or related fields.
• Previous experience leading, coordinating, or mentoring a team.
• Experience managing multiple campaigns, projects, or stakeholders simultaneously.
• Strong organizational and project management skills.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage changing priorities.
• Comfortable working with data, reports, and spreadsheets.
• Strong attention to detail and follow-up skills.

Nice to Have

• Experience working with influencer/creator marketing platforms.
• Experience in an advertising agency, media, or digital marketing environment.
• Knowledge of social media platforms and influencer campaign metrics.
• Experience working directly with clients or external stakeholders.