Senior Influencer Marketing Analyst

Publicis Groupe; Bogotá; On-site; COP 90,000,000 - 130,000,000; Full time

Job summary

Publicis Global Delivery seeks a Senior Influencer Marketing/Social Strategist to lead creator campaigns for high-profile clients, driving strategy from sourcing to content oversight. The role focuses on quality, independence, and growth within Publicis Global Delivery’s global network.

The ideal candidate will manage creator campaigns end-to-end, collaborate with Client Solutions, Creative, Strategy and Operations, and leverage data to maximize ROI across LATAM markets, including Colombia and

Qualifications

• Bachelor's Degree in Marketing, Advertising, Communication, Business, or equivalent.
• English Level B2+ or higher.
• 3+ years in Creator Management, Social Media, Influencer Marketing, or related advertising role.
• Strong connections with creator managers, agents, and the creator community.
• Knowledge of major social platforms: Instagram, Facebook, Pinterest, TikTok, X, YouTube.

Responsibilities

• Campaign Leadership: own creator marketing initiatives from concept to delivery.
• Strategic Planning: develop creator strategies with internal teams.
• Creator Sourcing and Management: identify, engage, and manage creators and contracts.
• Cross-Functional Collaboration: liaise with Creator Management and other departments.
• Data-Driven Decision Making: use insights to guide creator choices and ROI.
• Communication and Oversight: maintain communication with creators and post-campaign analysis.

Skills

Creator Management

Social Media

Influencer Marketing

Campaign Management

Project Management

Education

Bachelor's Degree in Marketing/Advertising/Communication/Business

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 3,000 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

This position is available in Colombia and Peru.

Publicis Global Delivery is seeking a Senior Influencer Marketing/Social Strategist to lead and execute strategic marketing campaigns for our high-profile clients. This role is central to our Creator strategy, encompassing everything from sourcing and negotiation to campaign management and content oversight.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Campaign Leadership: Own the success of creator marketing initiatives from conceptualization through execution, ensuring seamless integration with client objectives and brand values.
• Strategic Planning: Develop comprehensive creator strategies, managing all phases of campaign planning and execution in collaboration with internal teams such as Client Solutions, Creative, Strategy, and Operations.
• Creator Sourcing and Management: Identify and engage with creators who align with client KPIs and brand identity, handle negotiations, and manage contracts and content production.
• Cross-Functional Collaboration: Serve as the primary liaison between the Creator Management team and other departments to ensure cohesive team efforts and client satisfaction.
• Data-Driven Decision Making: Utilize insights and analytics to guide creator selection and campaign recommendations, continually adapting strategies to maximize ROI.
• Communication and Oversight: Maintain daily communication with creators regarding campaign specifics, including timelines, product delivery, and content requirements. Follow up with post-campaign analytics to assess performance.

Qualifications

• Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
• English Level B2+ or above.
• +3 years of experience in Creator Management, Social Media, Influencer Marketing or a related role within the advertising sector, with a proven track record of managing complex projects in a dynamic environment.
• A robust understanding of both digital and traditional media and how they interact with brand strategies. Established connections with creator managers, agents, and direct contacts within the creator community.
• Well-versed in major social media platforms such as Instagram, Facebook, Pinterest, TikTok, X, and YouTube, with a keen eye on emerging trends and technologies in social media.
• Exceptional organizational capabilities, adept at multitasking and prioritizing in a fast-paced setting.
• Strong communication skills, capable of fostering cooperation across diverse teams.