Ecommerce Campaigns & Analytics Specialist

Publicis Groupe; Bogotá; Presencial; COP 80.000.000 - 120.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery seeks an ecommerce media specialist to lead digital campaigns for advertisers on major platforms like Amazon and Walmart. You will focus on setup, monitoring, optimization, and reporting to achieve client objectives while maintaining quality across campaigns.

The role requires independence, strong communication, analytical skills, and a proactive approach to drive growth within Publicis Groupe's global network.

Formación

• Intermediate ecommerce media campaign management/optimization knowledge.
• Attention to detail and analytical mindset.
• Good communication skills and result orientation.
• Strong knowledge of ecommerce and search media platforms (Amazon, Walmart, Google Ads).
• Proficient Excel knowledge.

Responsabilidades

• Manage the audience insights framework.
• Set up ecommerce campaigns on required platforms per guidelines.
• Lead weekly status calls with stakeholders and share performance insights.
• Monitor and optimize campaigns daily to meet objectives and budgets.
• Document campaigns on QA tracker and report issues promptly.
• Provide recommendations and analysis for beta tests, new platforms, and vendors.

Conocimientos

Ecommerce management

Analytical skills

Attention to detail

Strong communication

Technical savvy

Campaign optimization

Herramientas

GCM

Sizmek

Marin

Skai

4C

Pacvue

IAS/MOAT

Instacart

Kroger

Criteo

Descripción del empleo

Publicis Global Delivery seeks an ecommerce media specialist to lead digital campaigns for advertisers on major platforms like Amazon and Walmart. You will focus on setup, monitoring, optimization, and reporting to achieve client objectives while maintaining quality across campaigns.

The role requires independence, strong communication, analytical skills, and a proactive approach to drive growth within Publicis Groupe's global network.