Ecommerce Analyst

Publicis Groupe ANZ; Bogotá; Presencial; COP 40.000.000 - 70.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery is seeking an e-commerce media Specialist in Bogotá to lead digital campaigns for advertisers across platforms such as Amazon and Walmart, handling setup, taxonomy, monitoring, optimization and reporting.

You will collaborate with global account teams, manage budgets and bid strategies, and drive improvements through beta tests and new platforms. The role requires independence, focus on quality, and a drive to grow with Publicis Global Delivery's 5,000+ colleagues.

Formación

• Must have intermediate ecommerce media campaign management/optimization knowledge.
• Strong communication skills.
• Result oriented mindset with attention to detail.
• Analytical thinking with data-driven approach.
• Technical savvy in digital advertising across platforms.
• Good Excel knowledge.
• Experience with ecommerce and search media platforms (Amazon, Walmart, Google ads).
• Familiarity with tools like GCM/Sizmek, Marin, Skai, 4C, IAS/MOAT and related ad tech.

Responsabilidades

• Manage the audience insights framework.
• Set up ecommerce campaigns on required platforms per guidelines.
• Lead weekly status calls with internal stakeholders.
• Monitor campaign health and optimize budgets, bids, and creatives.
• Document campaigns on the QA tracker.
• Proactively troubleshoot issues and communicate with clients.
• Engage with the global account team for flawless execution.
• Identify growth opportunities and share recommendations with the client.
• Develop best-practice documentation to improve efficiency.
• Stay updated on industry trends and new platforms.

Conocimientos

Intermediate ecommerce media

Communication skills

Result oriented

Attention to details

Analytical skills

Technical savvy in digital ads

Excel proficiency

Amazon/Walmart/Google ads knowledge

Herramientas

GCM

Sizmek

Marin

Skai

4C

IAS/MOAT

Instacart BASIC

Kroger BASIC

Criteo BASIC

Pacvue BASIC

Descripción del empleo

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Publicis Global Delivery is looking for an e-commerce media Specialist who led digital campaigns for the assigned advertisers (billing support, setup, taxonomy creation, monitoring, optimization, and reporting) for multiple E-commerce platforms such as Amazon, and Walmart among others.The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Manage the audience insights framework.
• Setup E-commerce campaigns, within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives.
• List all campaigns on the QA tracker.
• Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, ad creative, and landing page revisions based on performance history and the client's objectives.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client'—s campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, and vendors.
• Attend e-commerce training sessions and complete the required certifications and updates.
• Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.
• Think creatively and develop tools and innovative tactics to improve or advance the practice.
• Provide clients with recommendations and optimization strategies that align with objectives.
• Keep abreast of industry trends through advertising and media journals and recognized marketing sources.

Qualifications

• Must require: Intermediate ecommerce media campaign management/optimization knowledge.
• Good Communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one ecommerce and search media platform while showing a good understanding of the overall media landscape (Amazon, Walmart and Google ads).
• Intermediate Excel Knowledge.
• Good to have: Strong knowledge in one of the following fields: Media planningMedia BuyingCreative strategyAd Serving Tools: GCM, Sizmek.Bidding Management Tools: Marin, Skai, 4C.Verification Tools: IAS - MOAT Other Toolds: Instacart (BASIC), Kroger (BASIC), Criteo (BASIC), Walmart (BASIC), Skai (BASIC) and Pacvue (BASIC).