Senior Digital Marketing & Web Strategy Lead

Mastercard; Bogotá ciudad; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

Mastercard is seeking a Senior Specialist to join the Global Business Service Center to support website management, content governance, and digital marketing for our global properties. You will partner with Center for Inclusive Growth and ESG Marketing to deliver content updates, audits, and technical enhancements across multiple sites.

You will work cross-functionally with global and regional marketing teams, data privacy and strategy, sustainability, and strategic growth to align brand

Formación

• HTML, CSS and JavaScript proficiency for website publishing and content updates.
• Strong knowledge of content strategy and marketing best practices.
• Experience with Email marketing, A/B testing, SEO, SEM, and keyword research.
• Ability to multi-task, prioritize requests, and meet deadlines.
• Excellent problem-solving, attention to detail, and written/verbal communication.

Responsabilidades

• Plan, implement, manage, monitor, and upgrade Mastercard properties online.
• Publish new blog and content, coordinate with designers and writers.
• Conduct content audits and improve site quality with regular tests.
• Ensure site security and regulatory compliance across platforms.
• Collaborate with marketing, privacy, sustainability, and growth teams.

Conocimientos

HTML

CSS

JavaScript

Content strategy

Email marketing

A/B testing

SEO

Keyword research

Communication

Adobe products

Herramientas

Pardot

Adobe Suite

SEO tools

SEM tools

Google Analytics

Descripción del empleo

Mastercard is seeking a Senior Specialist to join the Global Business Service Center to support website management, content governance, and digital marketing for our global properties. You will partner with Center for Inclusive Growth and ESG Marketing to deliver content updates, audits, and technical enhancements across multiple sites.

You will work cross-functionally with global and regional marketing teams, data privacy and strategy, sustainability, and strategic growth to align brand