Senior B2B Marketing Strategist

Gensler; Bogotá; On-site; COP 90,000,000 - 130,000,000; Full time

Job summary

Gensler in Bogota, Colombia is seeking a Senior Marketing Specialist to lead marketing material creation—proposals, presentations, and collateral—and to collaborate with leadership on strategies to win new work. You will manage marketing systems, mentor junior staff, and contribute to broad marketing initiatives.

You will coordinate resources, oversee CRM tracking, and drive data-driven decision making while maintaining brand standards across communications and design deliverables.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, graphic design, or a related field.
• 7 years of experience in a B2B marketing role, preferably within architecture, design, engineering, or a related industry.
• Strong graphic design skills and proficiency in InDesign, Microsoft Office, and other Adobe Creative Suite software.
• Familiarity with Salesforce or related CRM platforms is a plus.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with data analysis and using data-driven insights to inform decision-making and strategies.
• Highly organized, detail-oriented, and self-motivated.
• A collaborative mindset with the ability to lead and inspire team members.

Responsibilities

• Partner with business development leaders and senior staff to create compelling proposals and presentations.
• Research prospective clients, opportunities, and market trends to inform strategies.
• Develop pitch strategies, including budgets, timelines, and milestones for marketing initiatives, incorporating data analysis and insights to enhance effectiveness.
• Coordinate and maintain marketing resources, such as resumes, project sheets, and image libraries, ensuring alignment with Gensler’s brand standards.
• Oversee the maintenance of CRM systems and ensure accurate tracking of business development activities.
• Lead design review processes to ensure high-quality marketing deliverables.
• Contribute to internal and external communications projects to strengthen the office’s presence and visibility.
• Mentor and guide junior team members, sharing best practices and fostering professional growth.

Skills

Leadership

Data analysis

Marketing strategy

Storytelling

Project management

Education

Bachelor’s degree in marketing, communications, journalism, graphic design, or related field

Tools

InDesign

Microsoft Office

Adobe Creative Suite

Salesforce

Job description

Gensler in Bogota, Colombia is seeking a Senior Marketing Specialist to lead marketing material creation—proposals, presentations, and collateral—and to collaborate with leadership on strategies to win new work. You will manage marketing systems, mentor junior staff, and contribute to broad marketing initiatives.

You will coordinate resources, oversee CRM tracking, and drive data-driven decision making while maintaining brand standards across communications and design deliverables.