SDR / BDR / Appointment Setter

Pavago; Colombia; Remote; COP 27,900,000 - 50,220,000; Full time

Job summary

Pavago is seeking a Sales Development Representative (SDR/BDR) to generate qualified opportunities through outbound prospecting, cold calling, email outreach, and LinkedIn engagement. You will research target accounts, engage decision-makers, qualify interest, and book meetings for the sales team while working remotely during U.S.

business hours. The role emphasizes consistent activity, KPI-driven performance, and collaboration with Account Executives to ensure a steady pipeline of qualified

Qualifications

• 1+ year in SDR/BDR or outbound sales.
• Experience with CRM and prospecting tools preferred.
• Comfortable with cold calling and outbound emails.
• Strong English communication.

Responsibilities

• Conduct outbound prospecting through cold calls, email, LinkedIn, and other channels.
• Research prospective companies, accounts, and decision-makers.
• Identify relevant prospects based on targeting criteria.
• Personalize outreach based on prospect needs and business context.
• Maintain consistent outbound activity to generate new sales opportunities.
• Qualify prospects and book qualified meetings for Account Executives.
• Maintain appointment quality and provide context before meetings.
• Follow up consistently to keep leads engaged and move them toward sales conversations.

Skills

Outbound prospecting

Cold calling

Lead qualification

Appointment setting

CRM experience

Communication skills

KPI-driven

Remote work setup

Tools

HubSpot

Salesforce

LinkedIn prospecting tools

CRM software

Job description

About the Role

At Pavago , one of our clients is hiring a Sales Development Representative (SDR) / Business Development Representative (BDR) / Appointment Setter to generate qualified sales opportunities through outbound prospecting and appointment setting. This is a hands-on outbound sales role focused on cold calling, email outreach, LinkedIn prospecting, lead qualification, follow-up, and meeting generation . You’ll research prospective companies and decision-makers, start conversations with potential customers, communicate the company’s value proposition, qualify interest, handle objections, and book qualified meetings for the sales team. If you’re comfortable with outbound outreach, motivated by targets, and enjoy turning cold prospects into sales conversations, this role is a strong fit.

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

What You’ll Own

Outbound Prospecting & Lead Generation

• Conduct outbound prospecting through cold calls, email, LinkedIn, and other channels
• Research prospective companies, accounts, and decision-makers
• Identify relevant prospects based on established targeting criteria
• Personalize outreach based on prospect needs and business context
• Maintain consistent outbound activity to generate new sales opportunities

Cold Calling & Prospect Engagement

• Make outbound calls to prospective customers
• Clearly communicate the company’s value proposition
• Build rapport and generate interest with cold prospects
• Handle common objections confidently and professionally
• Ask effective questions to understand prospect needs
• Move interested prospects toward a qualified sales conversation

Lead Qualification & Appointment Setting

• Qualify prospects based on established criteria
• Determine whether opportunities are appropriate for the sales team
• Schedule qualified meetings, discovery calls, or demos
• Ensure Account Executives receive relevant context before meetings
• Maintain appointment quality, not just meeting volume

Follow-Up & Pipeline Management

• Follow up consistently with prospects across multiple touchpoints
• Keep leads engaged until they are ready for the next step
• Maintain accurate prospect and activity records in the CRM
• Update lead statuses, notes, follow-ups, and meeting outcomes
• Ensure qualified opportunities do not fall through the cracks

Performance & KPI Management

• Work toward defined prospecting and appointment-setting targets
• Track outbound activity and meeting generation
• Maintain consistent outreach volume and follow-up discipline
• Monitor response and conversion performance
• Continuously improve messaging and objection handling based on results

Requirements

• 1+ years of experience in SDR, BDR, appointment setting, telemarketing, outbound sales, or a similar role
• Hands-on experience with outbound prospecting
• Comfortable making cold calls and speaking with prospective customers
• Strong spoken and written English
• Strong communication and objection-handling skills
• Ability to qualify prospects and book sales meetings
• Experience with CRM and prospecting tools preferred
• Strong organization and follow-through
• Self-motivated and comfortable working toward activity and performance KPIs
• Reliable internet connection and professional remote-work setup
• Ability to work U.S. business hours
• Nice to Have B2B sales or business development experience
• Experience with LinkedIn prospecting and cold email
• Familiarity with CRM platforms such as HubSpot or Salesforce
• Experience using sales prospecting or lead-generation tools
• Previous experience booking meetings for Account Executives
• Experience working in a KPI-driven remote sales environment

What Makes You a Strong Fit

• Are confident starting conversations with cold prospects
• Are comfortable making outbound calls consistently
• Handle rejection and objections professionally
• Communicate clearly and persuasively
• Follow up consistently instead of giving up after one attempt
• Are motivated by measurable targets and results
• Stay organized while managing multiple prospects
• Take ownership of your activity and appointment-setting performance

What Success Looks Like

• Consistent generation of qualified sales meetings
• Strong outbound prospecting activity
• High-quality prospect conversations
• Effective objection handling
• Consistent and timely prospect follow-up
• Strong lead-to-meeting conversion
• Accurate and organized CRM records
• Achievement of activity and appointment-setting KPIs