Sales and Marketing Analyst

Tradepro Inc.; Medellín; Presencial; COP 129.582.000 - 166.605.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Restaurant d'entreprise

Indemnités de stage/alternance

Descripción de la vacante

Tradepro Inc. is seeking a Marketing & Sales Analyst to support the execution of our B2B marketing strategy and partner with the commercial team to drive growth.

You will manage the company website, SEO, LinkedIn, email campaigns and newsletters to engage prospects and customers, while leading outbound lead generation and trade show preparations. The role requires a Bachelor’s degree in marketing or related field and 2+ years in B2B marketing, with advanced English proficiency and strong

Formación

• ,Bachelor's degree in Marketing or related field required.
• Must have 2+ years in B2B marketing, commercial marketing or marketing operations.
• Strong English communication skills, verbal and written.
• Experience managing digital marketing initiatives (website, SEO, LinkedIn, email).
• Experience with outbound lead generation targeting accounts and decision-makers.

Responsabilidades

• Manage and grow company website and SEO to support B2B presence and lead generation.
• Run LinkedIn presence, email marketing and newsletters for prospect and customer engagement.
• Own outbound lead generation, targeting companies and decision-makers in a B2B context.
• Coordinate trade shows and create marketing materials (presentations, brochures, flyers) to support sales.

Conocimientos

Advanced English (C1)

B2B marketing

Outbound lead gen

Digital marketing

Educación

Bachelor's degree in Marketing/Business/IB/Communications/Industrial Eng

Descripción del empleo

Join a growing Miami-based company in the plastics and recycled raw materials industry. We are looking for a highly organized and analytical Marketing & Sales Analyst to support the execution of our B2B marketing strategy (website, SEO, LinkedIn, email, trade shows) while partnering closely with the commercial team to strengthen our brand and drive business growth.

You’ll manage and grow our company website and SEO to support our B2B presence and lead generation, and run our LinkedIn presence, along with email marketing and newsletter programs to keep prospects and customers engaged. You’ll take ownership of outbound lead generation efforts, proactively identifying and reaching target companies and decision-makers rather than relying on inbound campaigns. You’ll research, plan, and prepare our presence at trade shows, and support customer engagement initiatives like NPS to help us understand and improve client satisfaction. You’ll also work hand-in-hand with the commercial team, creating presentations, flyers, and graphic materials that support the sales process.

Requirements

• Bachelor's degree in Marketing, Business Administration, International Business, Communications, Industrial Engineering, or a related field.
• 2+ years of experience in B2B marketing, commercial marketing or marketing operations.
• Advanced English (C1) with excellent verbal and written communication skills.
• Experience managing digital marketing initiatives, including company websites, SEO, LinkedIn, and email marketing/newsletter.
• Experience with outbound lead generatio, identifying and reaching target accounts and decision-makers in a B2B context.
• Experience coordinating trade shows, marketing events, customer engagement initiatives (NPS), and developing marketing materials such as presentations, brochures, and flyers.
• Excellent organizational, communication, and project management skills, with a proactive, detail-oriented, and results-driven approach.