Senior Product/Marketing Analyst

The Global Talent Co.; Bogotá; Presencial; COP 190.730.498 - 267.022.697; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Career growth opportunities

Access to a community of professionals

Descripción de la vacante

A fast-growing technology firm in Bogotá seeks a Senior Product/Marketing Analyst to influence product growth and marketing ROI through data analysis. The role involves analyzing product usage, designing experiments, and collaborating with teams to optimize performance. Candidates should have 7+ years in analytics, a quantitative degree, and technical skills in SQL and Python. This opportunity offers competitive compensation and a chance to grow within a dynamic environment.

Formación

• 7+ years of experience in product and/or marketing analytics with measurable business impact.
• Strong understanding of statistical concepts such as hypothesis testing and regression analysis.
• Experience designing and executing experiments in product or marketing contexts.

Responsabilidades

• Analyze product usage and marketing performance focusing on growth and revenue optimization.
• Collaborate with teams to define commercial metrics and execute experiments.
• Develop and maintain dashboards to track KPIs and provide insights.
• Present findings clearly to stakeholders for strategic decision-making.

Conocimientos

Data analysis

SQL

Statistical concepts

Communication skills

Problem-solving

E-commerce experience

Python

Experiment design

Dashboarding

Educación

Bachelor’s degree in a quantitative field

Master’s preferred

Herramientas

Tableau

AWS

GitHub

Prefect or Airflow

Streamlit

Descripción del empleo

Join to apply for the Senior Product/Marketing Analyst role at The Global Talent Co.

About Us

At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

About the Company

The company you will work with is a fast-growing, data-driven organization focused on optimizing product performance and marketing effectiveness through advanced analytics. They specialize in e-commerce and subscription-based business models, leveraging cutting-edge data science tools to drive strategic decision-making and empower teams with actionable insights.

The Role

As a Senior Product/Marketing Analyst, you will play a pivotal role in driving data-informed decisions that directly impact product growth and marketing ROI. You will analyze complex datasets, design and interpret experiments, and collaborate closely with product and marketing teams to optimize business performance. This role is ideal for a data-driven storyteller who combines strong technical skills with commercial insight and experimentation experience.

Key Responsibilities

• Analyze product usage, user behavior, and marketing campaign performance with a focus on business impact, growth, and revenue optimization.
• Collaborate with product managers and marketers to define commercial metrics, design and execute A/B or multivariate experiments, and translate results into actionable business strategies.
• Develop and maintain dashboards and reports to track KPIs and provide insights that inform decision-making at the strategic level.
• Build and deploy data pipelines and models to automate reporting and analysis processes.
• Proactively identify and investigate data anomalies or trends affecting product and marketing outcomes.
• Present findings clearly to stakeholders, translating complex data into business recommendations.
• Contribute to the development and enhancement data infrastructure and analytical tools in collaboration with the product analytics team.

Must-Have Qualifications

• Bachelor’s degree in a quantitative field (Statistics, Mathematics, Economics, Computer Science); Master’s preferred.
• 7+ years of experience in product and/or marketing analytics with measurable business impact.
• Strong understanding of statistical concepts (hypothesis testing, regression analysis, time series analysis).
• Proficiency in SQL and experience working with large datasets.
• Experience in designing, executing, and interpreting experiments (A/B, multivariate) in product or marketing contexts.
• Strong problem-solving, analytical, and commercial acumen skills.
• Excellent communication and presentation skills to translate complex data insights for non-technical stakeholders.
• Experience with e-commerce businesses; experience with subscription-based models is a plus.
• Technical proficiency with:
  • Python (Anaconda, Poetry/Pipenv or piplock)
  • Version Control:, GitHub, GitHub Actions
  • Infrastructure: AWS (S3, ECR, EKS)
  • Reporting & Visualization: Tableau, Streamlit
  • Workflow Orchestration: Prefect or Airflow

Nice-to-Have

• Experience with MLflow, SpiceRack, Databricks
• Familiarity with hyperparameter optimization (Ax, Optuna)
• Experience contributing to data infrastructure and advanced analytics tools

This is your opportunity to make tangible impact within a rapidly growing company dedicated to transforming the future of work. a team that values creativity, initiative, and results!

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.