Remote Web Analytics Lead — GTM, Tracking & Data Integrity

Atomic HR; Cordoba; À distance; COP 127 922 000 - 223 864 000; Plein temps

Avantages offerts par ce poste

Remote work

Competitive compensation

Résumé du poste

Atomic HR is seeking a Web Analyst to own tagging, analytics architecture, and data integrity for education and nonprofit clients. You will implement tracking with Google Tag Manager, build data layers, and ensure accurate data from click through CRM entry.

You’ll collaborate with the Data and Analytics team to troubleshoot, audit tags, and maintain privacy compliance across GDPR/CCPA while enabling scalable measurement for campaigns.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsabilités

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability
• Own conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verified
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live
• Own data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustments
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

Connaissances

Web analytics

Tag management

Data privacy compliance

Analytical mindset

Communication skills

Outils

Google Tag Manager

GA4

JavaScript

HTML/CSS

Browser dev tools

Description du poste

Atomic HR is seeking a Web Analyst to own tagging, analytics architecture, and data integrity for education and nonprofit clients. You will implement tracking with Google Tag Manager, build data layers, and ensure accurate data from click through CRM entry.

You’ll collaborate with the Data and Analytics team to troubleshoot, audit tags, and maintain privacy compliance across GDPR/CCPA while enabling scalable measurement for campaigns.